The Balkans, Montenegro and Croatia are among the top global destinations European travellers have in their sights for 2025, with personalised one-stop-shopping trips leading the New Year trends, according to a new report by Lastminute.com.
The booking giant Travel Horizons Report for 2025 is developed in partnership with the Travel Intelligence Unit at Forward, the company’s media and marketing arm.
According to the annual report, personalised travel packages allow travellers to customise everything from flights and accommodations to additional travel requirements consolidating them into a single, seamless booking experience, unlike the fragmented, multi-provider approach of the past decade.
The one-stop-shop element, offering not just getting and staying there, but experiences, car hire and insurance all combined in one package.
Destination-wise, the data suggests there is nowhere better than the Balkans to get great value for money with the Albanian coast, Montenegro and Croatia featuring in Lastminute.com’s top 10 rising destinations.
Regarding last-minute bookings, the tried-and-true destinations still lead the way, with Majorca topping that list.
Poland, Italy and Egypt are the most searched-for destinations in the largest European markets.
And the new breed of travellers extends from Elite Escapers to Weekend Maximisers.
CEO of lastminute.com, Luca Concone said: “In the last 25 years technology has accelerated the ability of everyone to travel, no matter their income. For OTAs, it’s the ability to use technology, data and human touch to help us predict where people want to go, when, and how.
“We now have a generation of travellers who have only ever booked online but they’re still going to lots of the places not only their parents visited but their grandparents too.
“We have developed the ultimate one-stop shop, being able to combine, hassle-free, not only flights and hotel (Dynamic Packaging) but mix and match car hire, insurance, city sightseeing passes and more experience-led extras to build a personalised, protected and unique combined dynamic package.”
