The Paradox of Tech in Luxury Hotels – Guillaume Benezech

In this episode, Guillaume Benezech, Senior Director of Global Brand Management and Marketing for The Ritz-Carlton, shares his insights on AI’s underestimated power in hospitality and technology’s role in enhancing luxury experiences.

Listen now to learn about:

• The importance of innovation and the rapid pace of AI in hospitality.
• How AI can alleviate administrative burdens for hospitality leaders.
• The balance between human connection and technology in luxury hospitality.
• The impact of AI on guest comfort, anticipation of needs, and financial performance.
• The role of technology in reducing stress and increasing productivity for hospitality staff.
• The necessity of maintaining “human capital” in guest-facing roles.
• Observations on luxury travelers’ engagement with technology and the trend towards wellness and relaxation.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands