Everything feels deeply personal.
For every guest, hinter plants 10 trees through a non-profit partnership ($1/tree). Genius marketing, for just $10/stay.
They’ve started writing and curating the hinter planet, a lifestyle newsletter. No sales—just beautiful and fun to read content (you should subscribe).
Their spaces double as “showrooms,” showcasing the work of local artisans and furniture makers—a clever way to support the local economy while enriching the guest experience.
Speaking of smart moves…
They recently rolled out a membership offering 20% off stays, exclusive merch, and premium content. Guests love this, and for the brand, it’s a seamless, beautiful way to build loyalty and recurring revenue.
As word spread, owners of other stunning minimalist properties began approaching hinter for management.
From the start, Emily and Mauricio have been extremely selective.
This exclusivity is paying off. They charge premium management / marketing fees of 30-40% (nearly unheard of in the industry).
Owners gladly pay.
Now, with multiple properties under management, they’re setting their sights on Vermont for their biggest project yet: a 15-unit landscape hotel. (You bet I’m excited!)
