Guestline, an Access Company and hospitality solutions provider, has released figures highlighting the benefits of online bookings and check-ins to help meet guest demand.
The data indicates Guestline’s GuestStay self-service technology to be a revenue generator for hoteliers with 2.4 million self-service travellers checking in and purchasing additional services.
Guest self-service has also given hotel teams back 6,000 hours of labour time and, together with Guestline’s Direct Booking Manager, captures first party data for hotels to improve their communications with guests.
In 2024, Guestline recorded 2.3 million online check-ins completed via GuestStay. An additional 120,000 self service check-ins through on-property kiosks generated incremental revenue of 2.6% as guests purchased additional services such as breakfast – increasing hotel revenue beyond the room booking.
72,000 guests opted for autonomous checkouts receiving automated invoices without staff intervention.
Eric Neumann, managing director of Classik Hotels Berlin, said: “Guestline has helped us gain more time. I have more time for my team, and my team has more time to offer our guests excellent service and an enjoyable stay – and that’s the most important thing.”
In addition, GuestStay’s digital registration cards captured 800,000 personal email addresses directly for hotels, converting third-party bookings into valuable first-party data. This provides hotels with valuable data to build stronger guest relationships and drive loyalty through targeted communications.
The Direct Booking Manager (DBM) booking engine secured 1.2 million bookings in 12 months, from 2023 – 2024, with 6.7% facilitated through seamless integration with Google Connector, further optimising revenue streams for hoteliers.
These figures highlight how adopting self-service touchpoints not only improves the guest experience through convenience but also assists operational efficiencies. By automating routine tasks to eradicate the zombie culture and creating new revenue opportunities, hotels can refocus their efforts on creating memorable guest experiences.
“With almost 50% of travellers preferring to use tech rather than the reception desk and guest expectations on the rise self-service technology is no longer a luxury but a necessity for forward-thinking hotels,” said Chris Jones, senior product manager of Guestline.
“By integrating digital tools like GuestStay and Direct Booking Manager properties can improve guest engagement, reduce reliance on manual processes freeing up time to provide a better guest experience and drive meaningful growth.”
