eDreams ODIGEO has announced a strategic partnership together with PayPal to expand the reach of Prime travel subscriptions perks across Europe.
As part of the deal, PayPal customers in the UK, France, Germany and Spain will gain complimentary access to Prime Discovery membership (eDreams Prime, Opodo Prime and GO Voyages Prime), for one year.
This will allow PayPal users to join the growing community of 7 million Prime members.
This agreement will act two-fold, Prime will further expand its reach across Europe while PayPal hopes to strengthen its position as the payment platform of choice for millions of travellers.
The FinTech will provide access to premium travel benefits at no cost for the first year, a move PayPal hopes its customers see value in.
Frédéric Esclapez, chief marketing officer at eDreams ODIGEO, said: ”We’re delighted to partner with PayPal and welcome its customers to Prime, the world’s first and largest travel subscription platform.
“This collaboration represents a landmark moment for eDreams ODIGEO, as for the first time, our Prime membership will be offered as a reward by one of our key financial services partners.
“By offering Prime as a key benefit for its users, PayPal empowers its customers with access to personalised AI-driven travel deals on flights, hotels, packages, and car rentals, unique flexibility features as well as exclusive sales events and 24/7 premium assistance.
“This collaboration combines PayPal’s trusted payment solutions with Prime’s innovative travel subscription model, delivering exceptional value and convenience to millions of travellers.”
Samba Natarajan, SVP of PayPal Global Markets said: “This collaboration with eDreams exemplifies our shared commitment to providing users with more value, greater flexibility, and enhanced choice in how they manage their finances – all while continuing to deliver the safety and security they rely on with PayPal.”
He added: “Together, we are empowering our users to navigate their financial journeys with confidence and ease.”
