10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Accor’s loyalty program surpasses 100 million members

  • Automatic
  • 21 March 2025
  • 1 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Today. Click here to read the original article

Experiential rewards, sustainability initiatives, and direct bookings fuel growth – but challenges remain in catching industry giants Marriott and Hilton

Mar 21, 2025

Accor has announced that its loyalty program, ALL (Accor Live Limitless), has surpassed 100 million members globally since its launch in 2019. The program distinguishes itself by offering more than traditional point-based rewards, integrating exclusive experiences and brand partnerships to enhance member engagement.

Key takeaways

  • Milestone reached: ALL now has over 100 million members, with 11 million joining in 2024 alone.
  • Competitive landscape: ALL still trails behind Marriott Bonvoy (228M), Hilton Honors (210M+), IHG One Rewards (145M), and Wyndham Rewards (114M).
  • Business impact: ALL members spend twice as much as non-members, and 1 in 3 bookings are now made by ALL members, helping reduce OTA commission costs.
  • Experiential focus: ALL emphasizes exclusive experiences (e.g., concerts, VIP sports events) over traditional rewards, aligning with its “augmented hospitality” strategy.
  • Upcoming partnerships: Accor plans to add 15 new partners in sectors like travel, finance, and shopping in 2025.
  • Sustainability integration: Initiatives like “Skip the Clean” reward eco-conscious behavior and reflect the program’s social impact focus.
  • Growth challenge: Despite momentum, ALL still lags behind competitors due to Accor’s smaller hotel footprint (5,600+ properties vs. Marriott’s larger scale).

Get the full story at Skift (subscription required)

Trending
8 Ways to Strengthen Collaboration Between Hospitality Marketing & Revenue Management Teams

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • TOP NEWS

The Secret to Unlocking Performance: Your Technology Partner’s Customer Success Team – Megan Yagoda Kaplan, Actabl [Sponsor Bonus]

  • Josiah Mackenzie
  • 4 October 2025
View Post
  • TOP NEWS

Hotel Profit Management Redefining Performance for the Future

  • Revfine.com
  • 3 October 2025
View Post
  • TOP NEWS

Travel Leaders Confront Headwinds and Shifts in Distribution at Skift Global Forum

  • Rohit Kumar
  • 3 October 2025
View Post
  • TOP NEWS

ChatGPT checkout is for boring and expensive buys. Things that need research to figure out what to buy. I don't think it works for expensive and fun items like fashion or sport because that needs… | Juozas Kaziukėnas

  • Juozas Kaziukenas
  • 2 October 2025
View Post
  • TOP NEWS

Gen Z Powers European Travel Boom, Leading in Both Spend and Intent

  • Automatic
  • 2 October 2025
View Post
  • TOP NEWS

The Black Friday Effect: Turning Deals into Direct Bookings For Your Hotel Website

  • Secil Yuksel
  • 2 October 2025
View Post
  • TOP NEWS

Hotels must rethink their marketing mix: Leading industry consultants interrogate Cendyn Performance Index

  • Automatic
  • 1 October 2025
View Post
  • TOP NEWS

The Great Tech Reset: Agentic AI and the Coming Rebalance of Power in Hospitality

  • Automatic
  • 1 October 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • STR Weekly Insights: 21-27 September 2025
    • 6 October 2025
  • Leonardo Hotels driving forward growth in Europe in robust fashion
    • 6 October 2025
  • City and Hilton Officials Commemorate Milestone as Signia by Hilton Indianapolis Tops Off at 38 Stories
    • 6 October 2025
  • The guest has arrived. The card hasn’t.
    • 6 October 2025
  • Philippines in focus: Future Hospitality Summit spotlights dynamic Asian tourism and hospitality market with dedicated Country Pavilion
    • 6 October 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.