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Experts debate GenAI’s impact on the in-destination experience

  • phocuswright.com
  • 1 April 2025
  • 2 minute read
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This article was written by Phocuswright. Click here to read the original article

image

– Janette Roush, on the seamless integration of AI into existing traveler behaviors

Alex Bainbridge, CEO, Autoura

“The only way we can really go forward is to augment human tour guides with some AI, so that the human tour guide becomes a stronger tour guide.”

– Alex Bainbridge, on collaboration over replacement

Mitch Bach, Partner, Tourpreneur Travel Community and Co-Founder & CEO, TripSchool

“What is the point of travel? Are we trying to make it easy and frictionless? Or are we trying to make ourselves better humans… There needs to be friction.”

– Mitch Bach, challenging the philosophical implications of AI in leisure

Because GenAI advancements are moving so fast, this year we’ve decided to double down on something else we do well – bringing together the industry’s brightest minds for in-depth, timely discussions on the most important trends.

So, rather than publishing reports on our trend topics, we’re hosting this series of public online deep dives. The events will be long-form, in-depth, candid discussions and debates that aim to bring definitive perspective and surface must-know information for each topic. The most important takeaways from each event will be carefully curated and shared afterward.

Registration to the online event series gives you access to all of the online events. Dates are subject to change.

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Cloudbeds Announces Data Automation Agreement with STR

The New Age(nts) Trend Series Part 3: Impact on Travel Distribution

May 22, 2025 – 11 AM ET

Register now.

Phocuswright’s independent research and analysis gives your company a competitive advantage in the travel, tourism and hospitality marketplace.

We offer subscriptions, individual reports, custom research and multi-client special projects to make confident, data-driven decisions that outpace your competition.

Learn more here.

Please click here to access the full original article.

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