Forget Studio Ghibli and action figures. AI has changed hotel photography. Here are some prompts I used to create a hotel “photoshoot” for breakfast-in-bed package, valentine’s, easter. All with AI based on existing photos.
A good shoot costs thousands but AI is changing how fast hotels can turn around a special offer, campaign, email, holiday celebration and all social media content.
With the recent updates to ChatGPT’s image tools, something remarkable has happened: your existing photography becomes the base for a lot more image assets.
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Example Prompt (and I am not a prompt engineer 🙂 I want to keep the photo like it is, without altering the elements and all the details. But I want to give the room a feeling of having been lived in. The sheets are not so perfect. A handbag. A blurry silhouette of somebody walking by. Some clothes on the chair on the left. And then the light is not so bright. Take it down so it’s a little more like a late afternoon sunset.
This isn’t about some future term vision of “What will AI bring to hospitality”. This is live now (you should try it) and it changes how hotels should think about creating assets for their marketing. You can now generate dozens of variations from a single photo, all on brand, all contextual to the season, event, or guest interests. And this isn’t just social media assets. Imagine using it in pre-arrival emails, email marketing, even upselling campaigns. A “Here’s your suite, set up just for your anniversary”+ anniversary package upgrade is going to more relevant than just a call to action.
And take the AI-generated still and convert it to a five-second video loop (you can see an example on my newsletter llink in bio) a simple pan across the room or a walk-through. Suddenly, you’ve got something that feels produced, without needing a full production crew.
This may sound like a job-killer for photographers or designers. It’s not. It’s a job-changer. Hotels will still need original, high-quality photos. But from there, the AI becomes a creative multiplier. What you used to get in one version, you now get in ten—each with a story to tell. Creative photographers will provide the quality source content and marketing teams will be able to vary it in dozens and dozens of ways.
The real win here is specificity. Instead of shouting “romantic honey moon package,” you can show it—with a visual built just for that room, with that view. It’s marketing, leveled up.
Hotels, this is the part where you move fast. Grab your existing library, open ChatGPT, and start creating for Easter, wedding season, summer, or the corporate retreats you’re pitching.
The good news is no you don’t need to turn your room into a Studio Ghibli art. See my mini-guide below. It is a proof-of-concept guide. So go out and have some fun.
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