A rich, spiced spread made from speculoos cookies, cookie butter adds instant indulgence to everything from baked goods to beverages. Its nostalgic, dessert-like appeal is drawing attention from both restaurant chefs and consumers craving comfort with a twist.
Cookie butter’s appearances on restaurant menus have spread from dessert to more elaborate dishes and drinks of all kinds, including cocktails. But it is seeing particular strength as a coffee flavor.
According to market research firm Datassential, 76% of the U.S. population is familiar with cookie butter, and 56% have tried it, with awareness highest among kids aged 17 and under. It appears on 44% more restaurant menus than it did four years ago.
Click through the gallery above to learn more about cookie butter, and to see how one coffee chain is using it on the menu.
