Hyde Hotels, part of Ennismore’s lifestyle hospitality portfolio, will enter the Indonesian market with the opening of Hyde Suites Seminyak Bali. The 59-suite property is expected to debut in 2026 and will mark the brand’s first location in Asia.
The hotel will be located in Seminyak, a district in southern Bali known for its beachfront access, restaurants and nightlife. Hyde Suites Seminyak Bali will include a beach club, rooftop dining and suites with balconies. Some suite options will feature swim-up access.
The social areas at the hotel will include Hyde Beach, a venue offering DJ sets and a cocktail-focused bar. Two dining venues are planned, one of which will operate on the rooftop with views of the Indian Ocean. Daily programming is expected to include yoga, surfing and music events.
“The opening of Hyde Suites Seminyak Bali represents an important step for the brand in the Asia-Pacific region,” said a spokesperson for Ennismore. “It reflects the continued expansion of our lifestyle portfolio in markets with strong cultural and leisure demand.”
The hotel will also offer activities centered on local customs, including Balinese spiritual ceremonies and wellness sessions. The design concept will take inspiration from the surrounding tropical gardens and incorporate outdoor views.
Hyde’s entrance into Bali adds to its growing footprint, which currently includes properties in Miami, Dubai, Ibiza, London, Johannesburg and Bodrum. Bodrum is the brand’s first adult-only all-inclusive resort. The Seminyak property will operate under the Hyde Suites label, which differs from the Hyde Hotel format in size and service configuration.
The Seminyak location places the hotel within walking distance of beaches, cafes and shopping areas. Guests will have access to popular surfing spots and cultural landmarks throughout the region, including temples and traditional architecture.
The announcement follows other regional development projects within Ennismore’s pipeline, including new locations under Mondrian, 25hours and Mama Shelter. According to the company, Hyde Suites Seminyak Bali is part of a broader strategy to enter high-traffic leisure markets with brand concepts built around dining, nightlife and experiential programming.
The 59-key property adds to Ennismore’s presence in resort-driven destinations in Southeast Asia. It also signals an interest in expanding Hyde’s audience within the Asia-Pacific traveler base.
Hyde’s branding approach focuses on local culture, curated entertainment and social-driven hospitality. The Seminyak project continues that theme through integrated events and localized design features across both guest and public spaces.
