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Hotels.com reinvents itself with bold rebrand

  • Automatic
  • 22 April 2025
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

Aiming to boost visibility and reconnect with travelers in the UK, the OTA launches a multi-channel campaign to chart a fresh course

Apr 22, 2025

Hotels.com is undergoing a significant brand relaunch, introducing a new campaign and mascot to rejuvenate its presence in the travel market. The campaign will be rolled out across various channels in the UK, including television, out-of-home advertising, digital platforms, audio, and social media throughout the summer. The OTA emphasizes that the relaunch presents an opportunity to bring a fresh perspective to Hotels.com and to determine its future direction.

Key takeaways

  • Strategic relaunch: Hotels.com is revitalizing its brand with a new campaign and mascot to boost visibility and recover from pandemic-related booking declines.
  • Multi-Channel campaign: The UK-focused campaign will span TV, out-of-home, digital, audio, and social media platforms over the summer.
  • Organizational support: Parent company Expedia Group has established a new brand team to support this relaunch, aiming to provide a fresh perspective and direction for Hotels.com.
  • Goal of increased awareness: The primary objective is to enhance unaided brand awareness, ensuring Hotels.com remains top-of-mind for travelers.

Get the full story at Marketing Week (subscription required)

Please click here to access the full original article.

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