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Worldwide: Global Hotel Alliance, a collection of independent hotel brands, has expanded its Green Collection portfolio by 150 per cent to 472 hotels, resorts and palaces.
Green Collection launched in March 2023. Every member of the group has attained at least one certification from a globally recognised environmental organisation, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 20 certification bodies represented.
Regular third-party audits are conducted in order for members to retain the certification.
Now, the Green Collection is present in 60 countries and 260 destinations. In Europe, Green Collection properties account for 81 per cent of GHA’s portfolio, followed by the Middle East (58 per cent) and Africa (46 per cent).
Spain leads the way offering the highest number of Green Collection hotels (74), followed by Italy (57), Germany (54), and the Netherlands (35).
“The constant growth of the Green Collection is a powerful testament to the shared commitment among our brands to responsible travel,” said Jelena Kezika, senior director of strategy at GHA. “In just two years, the collection has grown to represent more than half of our global portfolio, proving that sustainability is not only a priority but a defining pillar of hospitality today.
“While Green Collection was created to help conscious consumers make more informed choices, it also supports our hotels on their sustainability journeys – by working together, sharing best practices and success stories, and guiding one another on meaningful initiatives that expand our collective impact. I want to sincerely thank and congratulate our hotel brands for being true champions of sustainability and for driving positive impact in the communities they serve,” she added.
In total, 25 out of 45 GHA brands feature properties that are part of the Green Collection.
Key takeaways:
• Global Hotel Alliance has expanded its Green Collection by 150 per cent to 472 properties worldwide.
• All Green Collection members are certified by environmental organisations, with regular third-party audits carried out to retain certification.
• Europe represents the largest number of Green members, with Spain (74), Italy (57), and Germany (54) ranking among the top three countries.
• 25 out of 45 GHA brands also feature properties that are part of the Green Collection.
