Sonesta International Hotels Corporation has extended its Master Franchise Agreement with GHL Hoteles through 2034, continuing its growth in Latin America. The agreement covers Sonesta’s brands, ranging from economy to upscale, across Peru, Colombia, Ecuador, Chile, and Argentina.
“Latin America continues to be a region of significant opportunity for Sonesta,” said Brian Quinn, Sonesta’s Chief Development Officer. “Renewing our Master Franchise Agreement with GHL ensures a strong foundation for future expansion, and we’re excited to bring more of our brands to travelers across these important markets.”
Sonesta first entered Latin America in 1998 with the Sonesta Hotel El Olivar in Lima. Since then, the company has expanded its presence in the region, focusing on both urban and leisure destinations. Through its partnership with GHL, Sonesta has introduced multiple brands and opened hotels through both new builds and conversions.
GHL Hoteles, based in Colombia, is a respected hotel management company in Latin America, currently managing 63 hotels across nine countries. The company operates various hotel segments, including luxury, lifestyle, premium, economy, and leisure.
GHL currently has 14 Sonesta hotels open, including locations in Colombia (7), Peru (5), Ecuador (1), and Chile (1). The extension of the agreement highlights Sonesta’s strategy to deepen its market penetration in Latin America.
In Lima, Sonesta will soon debut the Sonesta Hotel Miraflores, expected to open in summer 2025. The new hotel will expand Sonesta’s presence in the capital city of Peru.
About GHL Hoteles: GHL is a leading multi-brand hotel management company in Latin America, recognized for delivering exceptional guest experiences. Backed by Advent International, GHL has more than 7,600 rooms across the region and operates in various hotel segments, including luxury, lifestyle, and economy.
