Wyndham Hotels & Resorts has signed a 10-year agreement with Le Park Concord Company to develop 100 Super 8 by Wyndham hotels across Saudi Arabia. The deal marks the brand’s entry into the country and supports Saudi Arabia’s Vision 2030.
The partnership is backed by the Ministry of Tourism and aligns with national efforts to expand accessible travel. The first Super 8 hotel is expected to open in 2026. Future locations are planned along major highways and cities including Riyadh, Jeddah, Makkah, Madinah and Dammam.
“Bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. As tourism accelerates and millions of travellers visit the country each year, the demand for dependable, budget-friendly accommodation continues to grow, whether you are travelling for business or leisure. Our collaboration with Le Park Concord allows us to meet that need by introducing a trusted brand in key cities and along major highways. We’re excited to bring Super 8’s signature blend of affordability, stylish comfort, and sustainable modern design to one of the region’s most dynamic markets,” said Dimitris Manikis, president, EMEA, Wyndham Hotels & Resorts.
According to the Ministry of Tourism, Saudi Arabia welcomed 30 million international visitors in 2024, up 9.5 percent from the previous year. The government projects 150 million visitors annually by 2030.
“Saudi Arabia’s tourism growth under Vision 2030 presents a clear need for more branded economy hotels. Our partnership with Wyndham Hotels & Resorts allows us to address this gap by combining local insight with strong and trusted international standards and the assurance of Wyndham Rewards, one of the world’s most trusted loyalty programs. Together, we will offer affordable, quality stays to meet the needs of a rapidly expanding visitor base,” said Fiaz Talal Alenezi, CEO of Le Park Concord.
Le Park Concord currently operates 13 hotels and has 13 more under development.
