Collared Martin Hospitality has launched a new lifestyle and luxury hospitality management company focused on boutique hotels and restaurants in leisure destinations. The company, led by CEO Steven Rubin, is starting with properties in Nantucket, Martha’s Vineyard and the Hamptons.
CMH operates the Faraway brand and manages Blue Flag Capital’s portfolio of lifestyle and luxury assets. The firm draws its name from the collared martin swallow, a symbol the company says represents “exploration, loyalty and homecoming.”
“As we embark on our inaugural season at Collared Martin Hospitality, I extend my heartfelt gratitude to our dedicated employees and leadership team, whose passion and commitment are vital in bringing our shared vision to life,” said Steven Rubin, CEO Collared Martin Hospitality.
CMH and Blue Flag Capital are partnering to grow a hospitality portfolio based on service, place and guest experience. Blue Flag’s portfolio includes more than $1 billion in real estate assets.
“Our partnership with Blue Flag Capital is born out of a shared vision to reshape the landscape of lifestyle and luxury boutique hotels,” expressed Rubin. “We collectively believe in the power of genuine connections, reflecting the values of exploration and loyalty that the Collared Martin represents. We invite travelers to immerse themselves in the rich stories and vibrant cultures that surround our properties and our people.”
“It’s an honor to launch this partnership with Steven and his team as we introduce a new operating platform to support both our current and future portfolio of boutique hotels and restaurants. As we rapidly expand both the Faraway brand and singular brands of one across some of the most sought-after resort markets in North America, CMH’s dedication to operational excellence, experience-driven service, and uncovering the essence of each asset aligns perfectly with Blue Flag’s mission to rediscover the soul in hospitality,” said Jason Brown, co-founder and CEO of Blue Flag Capital, and chairman of both Collared Martin Hospitality and Faraway Hotels.
Charlotte Hutchings has joined CMH as head of brand and creative. Her previous roles include One Kings Lane, Nautica and Ralph Lauren. She will lead creative development across CMH’s portfolio.
“The Faraway brand is more than a destination—it’s a feeling of discovery.” shared Hutchings “Our properties are designed to spark curiosity and connection, with details shaped by our fictional muses and grounded in the spirit of their communities. We aim to create moments that feel both nostalgic and new—offering a sense of home and inspiring guests to return. That’s the magic of Faraway: reimagining iconic places through a fresh, personal lens.”
