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Best Western enters Slovak market with new hotel in Prešov

  • k.fytaki
  • 27 May 2025
  • 2 minute read
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This article was written by HospitalityOn. Click here to read the original article

Best Western Hotels, through BWH Hotels Central Europe GmbH, is expanding its presence into Slovakia with the opening of the Best Western Hotel Prešov on June 1, 2025. This marks the brand’s first property in Slovakia and the only international hotel brand in the Prešov region, enhancing the city’s accommodation offerings and supporting local tourism development.

The hotel is managed by APLEND, a Slovak operator and is located in the Solivary district, a key economic and transport hub near the borders with Hungary and Poland, the newly built business hotel features 39 rooms across four floors of the revitalized SOLIVARIA shopping centre.

The hotel’s design integrates urban style with regional elements such as glass, wood, and metal, aiming to create a functional but also comfortable environment. Facilities include a reception and breakfast room, a spacious lounge, a Maxibar, 24-hour coffee service, and high-speed internet. The hotel focuses on providing essential services including accommodation and breakfast, targeting business and leisure travelers.

“Prešov has great potential, and with the Best Western Hotel we are bringing the international quality to the region that has been missing until now.” – Matej Matejka, owner of APLEND.

The hotel’s position near the European transport corridor Via Carpatia, close to major road and rail links, as well as Košice Airport 43 km away, makes it suitable for business and transit travelers. Additionally, proximity to the old town, natural hiking and cycling routes, thermal baths, and regional cuisine supports leisure tourism. Prešov’s status as a European City of Sport 2025 also adds appeal for event groups and sports enthusiasts. 

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Furthermore, apart from BWH Hotels, other hotels groups have also preferred this region, like Accor, with the modernization of ibis Bratislava Centrum in Slovakia.

BWH Hotels signals ongoing expansion plans as it is referred below :

‘We are delighted to open up the Slovakian market with this modern hotel and to plan further growth in the region,’ – Ivona Meissner, Area Director Austria & Central Eastern Europe at BWH Hotels. 

“With our first hotel in Slovakia, we are adding a promising destination to our portfolio of locations and strengthening our presence in Central Europe.” – Marcus Smola, CEO of BWH Hotels Central Europe

The Best Western Hotel Prešov exemplifies the group’s strategy to extend its footprint in emerging Central European markets, combining business and leisure offerings in key transport and economic hubs.

Best Western Hotels & Resorts

Best Western

Best Western Hotels & Resorts

Hotel Group

  • Best Western Hotels & Resorts
    United-States

  • Offres d'emplois
    1 current job offer

SEE THE NOTE

Bratislava

Please click here to access the full original article.

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