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Etéreo, Auberge Resorts Collection appoints new GM

  • Tatiana Valenzuela
  • 29 May 2025
  • 1 minute read
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This article was written by HotelsMag. Click here to read the original article

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Auberge Resorts Collection has appointed Laura Villalobos as general manager of Etéreo, Auberge Resorts Collection, an oceanfront resort on Mexico’s Riviera Maya’s Kanai development.

Villalobos joins Etéreo from Four Seasons Hotel Mexico City, where she most recently served as commercial director and aided in repositioning the hotel as one of the capital’s top luxury destinations.

“We are thrilled to welcome Laura to Etéreo and the Auberge family,” said Mo Elbanna, executive vice president, global operations, Auberge Resorts Collection. “Laura’s creativity, commercial expertise and people-first approach make her an exceptional fit to lead Etéreo into its next chapter while honoring the soul of the Riviera Maya.”

Throughout her career, Villalobos has held leadership roles spanning sales, marketing and operations, such as associate director of sales at The St. Regis Mexico City and sales manager at The St. Regis Punta Mita Resort.

“I’m honored to join the Auberge family and lead Etéreo, a property that so beautifully embodies the magic of Mexico,” she said. “This destination holds deep meaning for me, and I look forward to continuing the work of creating soulful, one-of-a-kind moments for our guests.”

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