Hyatt Hotels Corporation has opened the 397-room AluaSoul Sunny Beach, an adults-only property in Sunny Beach, Bulgaria, as part of its Inclusive Collection. The debut marks another step in Hyatt’s expansion in the region, adding to its existing properties Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay and AluaSun Helios Bay.
“The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members,” said Manuel Melenchon, managing director, South, for Hyatt in EAME. “As travelers continue to seek all-inclusive stays in Europe, we’re dedicated to creating seamless experiences that allow guests and World of Hyatt members to relax in comfort while also connecting with local culture, exploring the destination, and enjoying stays that consistently exceed expectations.”
Located between Flower Street and the Sunny Beach Promenade, the hotel provides direct access to the main boulevard with shops and nightlife. Guests are near Blue Flag beaches and the UNESCO-listed town of Nessebar.
“We’re excited to celebrate the opening of our newest Alua Hotels & Resorts property,” said Ana Tomicevic, global brand leader, Inclusive Collection, Hyatt. “Alua properties are designed for today’s traveler—those seeking a modern, minimalistic stay with authentic local touches. The brand resonates with guests who value exploring their destination as much as relaxing at the resort. Sunny Beach, with its unique backdrop and vibrant energy, is the perfect setting for this next chapter.”
AluaSoul Sunny Beach features two outdoor pools, one for sunbathing and one for activities. Other offerings include a fitness center and a spa, a 65-square-meter space for meetings and events and six restaurants and bars. In addition, the hotel’s My Favorite Club provides upgraded rooms and benefits such as early check-in, reserved dining areas and premium room locations.
“We’re thrilled to welcome guests and World of Hyatt members to the new AluaSoul Sunny Beach. With a prime location in one of the most popular seaside destinations in Eastern Europe, the hotel boasts a truly elevated experience, combining a modern design with unforgettable entertainment and amenities along with the convenience of easy access to all that Sunny Beach has to offer,” said Daniel Bielsa Gibaja, general manager of AluaSoul Sunny Beach. “Whether looking to relax and unwind or make the most of the local nightlife, the hotel has something for everyone.”
