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US: Data and technology company Kalibri Labs has introduced a profit platform to help hotels grow profit and asset value.
Kalibri has launched a purpose-build platform to aid hotel companies to grow cash flow, improve commercial performance, and increase asset value.
Using transaction-level data and predictive AI, the platform can help hotels move from revenue per available room (RevPAR) and other top line metrics towards identifying the most profitable business mix and rate by category and channel.
Cindy Estis Green, Kalibri co-founder, and CEO, said: “At a time when the hospitality industry faces surging expenses and increasing complexity in targeting its business sources, the focus has to shift to getting the revenue that contributes most to profit.
“This is about helping hotels take back control of their performance and shift to a ‘profit first’ strategy that aligns with owner priorities,” she added.
Kristen Clark, president and COO of Kalibri, said: “As we head into budget season, hotel teams finally have a tool that aligns sales and marketing spend with profitability.”
Highlights:
• Kalbri Labs has launched a purpose-built platform for hotel profit growth and improved asset value.

• The platform uses predictive AI to identify the most profitable business mix.
• It has been designed to support the shift away from RevPAR and other top line metrics.