Lucknam Park, located in the heart of Wiltshire, is a significant addition to Emblems Collection’s portfolio. The hotel’s design reflects both its long history and a contemporary twist, maintaining its heritage while embracing a modern dynamic. The hotel is set to offer an experience centered on refined design, bespoke service, and a deep connection with its historical and natural surroundings.
Emblems Collection revolves around the concept of discreet luxury, where true elegance is found in the timeless sense of exclusivity and space. We focus on selecting iconic boutique hotels that allow our guests to reconnect with themselves, away from the noise of everyday life. In a fast-paced world, we value intimacy and tranquility, offering an environment where luxury is not loud but deeply felt. Every Emblems hotel provides a sanctuary – an authentic and personal experience in breathtaking destinations. This vision deeply resonates with Chloé, whose commitment to craftsmanship and excellence aligns perfectly with our belief in creating distinctive and intimate luxury for discerning travelers.” – Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery, and Emblems
“We are thrilled to announce our partnership with Accor and its prestigious new collection: Emblems Collection. The core values of this collection are in perfect harmony with the essence of Lucknam Park: timeless beauty, personalized service, and unique luxury experiences, full of authenticity, emotion, and meaning. At Lucknam Park, we emphasize the balance between embracing change and preserving our heritage and independence. Joining Emblems Collection will allow us to continue delivering, through our award-winning team, the same attention to detail and warm atmosphere that make Lucknam Park a true sanctuary for our guests. This collaboration also offers us a wonderful opportunity to expand our reach to an international audience.” – Chloe Laskaridis, member of the family that owns Lucknam Park LTD
A vision for Emblems Collection
Lucknam Park, Hotel & Spa will be placed in the Heritage category, honoring its long-standing history while embracing a modern and evolving approach. The property will undergo carefully planned updates to maintain its unique character, in line with Emblems’ “Artisans of the Extraordinary” philosophy, providing guests with a personalized luxury experience that is both historically rich and sensory.
“With eleven Emblems hotels already signed, we are on track to reach our goal of 15 hotels in development by the end of 2025, doubling our pipeline in just one year. Upcoming properties, such as Elatos Resort, Emblems Collection, in the mountains near Athens, an exceptional eco-refuge opening in 2026, and the Hôtel Bellevue Cortina d’Ampezzo, Emblems Collection, which will mark the renaissance of an icon in Cortina, are just the beginning. Lucknam Park will proudly be the first hotel to open its doors within the Emblems Collection, setting the tone for a new generation of luxury hospitality – refined, character-driven, and resolutely original. Emblems is not just about expanding our footprint but creating distinctive, immersive experiences that will redefine the luxury travel landscape.” – Xavier Grange, Director of Development for Sofitel Legend, Sofitel, MGallery, and Emblems
An unique setting in Wiltshire
Lucknam Park Hotel & Spa is situated just 10 kilometers from the UNESCO World Heritage city of Bath, set within 202 hectares of meadows, ancient woodlands, and impeccably maintained gardens. The estate offers a variety of accommodations, including 42 uniquely styled rooms and suites, as well as 9 independent cottages, providing a peaceful retreat for guests.
The property is also home to a renowned equestrian center, a Michelin-starred restaurant, and a luxurious spa, offering a wide range of activities for guests of all ages. Families can enjoy dedicated spaces like The Hideaway, offering various age-appropriate activities.
Emblems Collection continues to grow its presence in Europe with recent additions, as it recently announced the addition on the Emblems Collection, of the Elatos Resort which is located on Mount Parnassus in Greece and is planned to reopen the second quarter of 2026. Furthermore, Emblems Collection is expanding in Italy with the signing of the Hotel Bellevue Cortina d’Ampezzo, which will form part of the Emblems collection and is scheduled to open in 2026.
With a selective approach to portfolio growth, Emblems Collection continues to offer guests exceptional properties that blend heritage, contemporary design, and personalized services.
