There’s a new co-branded premium debit card on the market in Georgia, thanks to a partnership between TBC Bank Group, Turkish Airlines and Visa.
According to the trip, this exclusive product, the South Caucasus nation’s first co-branded bank card with an international airline carrier, illustrates TBC Georgia’s strategy to further enrich its retail banking offering.
Available exclusively to customers of TBC Concept 360 and TBC Wealth Management, the bank’s premium and private banking services, TBC’s Turkish Airlines Visa card enables customers to accrue miles at every stage of their international journey.
This includes booking flights and accommodation, using transportation and making restaurant purchases, as well as taking domestic flights and booking hotels in Georgia.
A MoU between TBC Georgia, Turkish Airlines and Visa, enabling the new premium debit card, was signed on the 12th of June in Istanbul.
Miles earned with the card can be redeemed via the Turkish Airlines app or website to book flights, purchase extra baggage, upgrade cabin class, seat selection or shop at the Turkish Airlines online store.
In addition to earning miles, cardholders will also enjoy exclusive perks, such as ten access passes for airport lounges and fast-track security lanes for themselves and up to three travel companions, savings on taxi rides to and from Tbilisi International Airport, as well as discounted international internet roaming and more.
This landmark offering from TBC, Turkish Airlines and Visa reflects TBC Georgia’s ongoing commitment to enhancing its retail banking offering and solidifying its position as the country’s market-leading bank.
Building on the success of the bank’s flagship debit product, TBC Card, which has been issued to over 260,000 customers as of 1Q 2025 (tripled YoY), TBC’s Turkish Airlines Visa debit card is set to unlock added value for premium retail customers, driving deeper loyalty and engagement.
Vakhtang Butskhrikidze, CEO of TBC Bank Group, said: “This first-of-its-kind partnership with Turkish Airlines and Visa underscores our commitment to redefining the banking experience for our customers in Georgia.
“By bringing together the strengths of three trusted brands, we are proud to offer this exclusive product designed to make travel simpler, more rewarding, and more convenient for our premium banking customers.”
Arif Ali Gezmisoglu, SVP of Marketing for Turkish Airlines, added: “We are pleased to launch this co-branded card in partnership with TBC and Visa, offering Georgian customers new ways to benefit from their daily spending.
“This collaboration reflects our focus on enhancing the travel experience beyond the flight itself and creating additional value for our passengers.”
Diana Kiguradze, Regional Manager for the Caucasus and Moldova at Visa, said: “Our customers can now look forward to a more convenient, enjoyable, and memorable international journey, enriched by comprehensive travel benefits and rewarding everyday spending.”
TBC Georgia is part of London-listed TBC Bank Group, a leading provider of modern, tech-enabled financial services in the Caucasus and Central Asia.
In addition to TBC Georgia, the Group operates TBC Uzbekistan, the digital banking ecosystem in Central Asia with 19.7 million users.
