Aleph Hospitality will assume operations of 26 Onomo-branded hotels across 14 African countries beginning Sept. 1. The portfolio shift marks the region’s largest hotel management agreement to date.
African Hotel Development, the owner of the Onomo brand, announced the move during FHS Africa in Cape Town as part of its broader realignment strategy. Aleph Hospitality, based in Dubai, will now manage the hotels, allowing African Hotel Development to focus on brand development and asset management.
“The direction we are taking with Aleph Hospitality reflects our strategic decision to separate operations from ownership and brand development,” said Julien Renaud, CEO of African Hotel Development. “By delegating hotel operations to a trusted partner, we retain full strategic control over the future of the Onomo brand while creating the conditions for faster growth and premiumization, especially for our upscale offerings, Onomo Allure and Onomo Collection.”
The partnership will double Aleph Hospitality’s portfolio, enabling the company to meet its goal of operating 50 hotels by the end of 2025. It also strengthens its presence in more than 10 countries on the continent through the opening of four new regional offices and the establishment of cluster operations in markets such as Kenya and Morocco.
“This partnership allows us to scale our operations and further enhance efficiency across markets,” said Bani Haddad, founder and managing director of Aleph Hospitality. “We are proud to be selected as the operator of Onomo Hotels and are committed to delivering exceptional value for all stakeholders — guests, owners, teams and partners alike.”
“Africa represents one of the most dynamic and promising hospitality markets in the world today and has been at the core of our growth strategy. We’re proud to further deepen our presence and bring our unique management approach to more communities across Africa,” added Haddad.
