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UK: Auberge Resorts Collection has appointed Etienne Haro as managing director of Cambridge House, its debut London hotel set to open in Mayfair in spring 2026.
Haro joins the group with 25 years of international hospitality experience, having most recently led The Mark Hotel in New York. He has also held senior roles at the Burj Al Arab in Dubai and Marrakech’s La Mamounia.
The new hotel, located in the historic Georgian mansion at 94 Piccadilly, is being developed in partnership with private equity firm Reuben Brothers.
It will occupy the former In and Out Military Club and include 102 rooms, a destination restaurant, a double-level spa, and a private members’ club.
“It is an immense honour to be appointed as managing director of Cambridge House and lead this significant landmark into its next chapter, turning a storied home of great pedigree into a wonderful ground for distinctive experiences,” Haro said.
“What Reuben Brothers have envisioned is fascinating, and with the deep sense of purpose of Auberge Resorts Collection, it will become a catalyst for creativity, connection and lasting memories,” he added.
Mo Elbanna, EVP of global operations at Auberge Resorts Collection, said: “We are delighted to welcome Etienne to Cambridge House. With a distinguished career spanning some of the world’s most renowned hotels, Etienne brings deep global expertise and a guest-centric approach to leadership.”
Highlights:
• Etienne Haro has been named managing director of Cambridge House, Auberge Resorts Collection.
• The hotel will open in Mayfair, London in spring 2026.
• Haro brings 25 years of global hospitality experience, most recently as GM of The Mark Hotel in New York.
• The luxury hotel will feature 102 rooms, a destination restaurant, a double-level spa, and a private members’ club.
