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What Restaurant Tech Leaders Can Learn from Olive Garden’s Uber Direct Playbook

  • Automatic
  • 24 June 2025
  • 2 minute read
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This article was written by Hospitality Technology. Click here to read the original article

image

The Numbers

Darden Restaurants, Inc. reported its financial results for the fourth quarter and fiscal year ended May 25, 2025 on June 20. 

Total sales increased 10.6% to $3.3 billion driven by a blended same-restaurant sales increase of 4.6% and sales from the acquisition of 103 Chuy’s Tex Mex restaurants and 25 net new restaurants 

Same-restaurant sales for the fiscal year:

  • Consolidated Darden 2.0 %
  • Olive Garden1.7 %
  • LongHorn Steakhouse 5.1 %
  • Fine Dining -3.0) %
  • Other Business 0.2 %

The restaurant operator also revealed its 2026 restaurant outlook:

  • Total sales growth of 7% to 8%, including approximately 2% growth related to the 53rd week in the fiscal year.
  • Same-restaurant sales growth of 2% to 3.5%

Delivery Growth & Digital Wins

With delivery now available nationwide through Uber Direct, Olive Garden saw strong growth in off-premises sales. Takeout sales grew nearly 20% over the prior year.

During the final weeks of the quarter, Darden launched a marketing campaign offering 1 million free deliveries, co-funded by Uber. The result: average weekly delivery volume nearly doubled, according to Cardenas.

Uber Direct, a white-label service that allows guests to order directly from Olive Garden’s app or website, now drives approximately 3.5% of Olive Garden’s total sales, according to CFO Rajesh Vennam.

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About 40% of Olive Garden’s to-go customers have tried delivery, and delivery users are skewing younger, slightly higher income, and more likely to be new or lapsed guests.

“Right now the delivery customer has very minimal overlap in dining,” said Cardenas. 

“We’ve got a lot of consumers that haven’t been to Olive Garden in over a year using delivery,” said Cardenas. “We are seeing higher guest frequency for delivery compared to dine-in guests.”

Darden’s delivery strategy remains focused on Uber Direct, not the Uber Eats Marketplace where Uber usually owns the transaction, customer relationship and data.

“Our priority is to continue to see how Olive Garden and Cheddar’s perform in Uber Direct,” said Cardenas. “Marketplace is something that has challenges for us… that’s why we developed this offer with Uber.”

Cheddar’s has now completed its own Uber Direct rollout, with just eight locations still offline. Paid media and email support began last week, partially funded by Uber.  

“We’re going to continue to invest in marketing, and you’ll see more of that in Cheddar’s. You’ll see more of that across some of our brands,” said Cardenas.

For the time being, Darden is holding off on expanding Uber Direct across its other brands.

Please click here to access the full original article.

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