10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

What Restaurant Tech Leaders Can Learn from Olive Garden’s Uber Direct Playbook

  • Automatic
  • 24 June 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Hospitality Technology. Click here to read the original article

image

The Numbers

Darden Restaurants, Inc. reported its financial results for the fourth quarter and fiscal year ended May 25, 2025 on June 20. 

Total sales increased 10.6% to $3.3 billion driven by a blended same-restaurant sales increase of 4.6% and sales from the acquisition of 103 Chuy’s Tex Mex restaurants and 25 net new restaurants 

Same-restaurant sales for the fiscal year:

  • Consolidated Darden 2.0 %
  • Olive Garden1.7 %
  • LongHorn Steakhouse 5.1 %
  • Fine Dining -3.0) %
  • Other Business 0.2 %

The restaurant operator also revealed its 2026 restaurant outlook:

  • Total sales growth of 7% to 8%, including approximately 2% growth related to the 53rd week in the fiscal year.
  • Same-restaurant sales growth of 2% to 3.5%

Delivery Growth & Digital Wins

With delivery now available nationwide through Uber Direct, Olive Garden saw strong growth in off-premises sales. Takeout sales grew nearly 20% over the prior year.

During the final weeks of the quarter, Darden launched a marketing campaign offering 1 million free deliveries, co-funded by Uber. The result: average weekly delivery volume nearly doubled, according to Cardenas.

Uber Direct, a white-label service that allows guests to order directly from Olive Garden’s app or website, now drives approximately 3.5% of Olive Garden’s total sales, according to CFO Rajesh Vennam.

How to Spot and Stop OTA Scams
Trending
How to Spot and Stop OTA Scams

About 40% of Olive Garden’s to-go customers have tried delivery, and delivery users are skewing younger, slightly higher income, and more likely to be new or lapsed guests.

“Right now the delivery customer has very minimal overlap in dining,” said Cardenas. 

“We’ve got a lot of consumers that haven’t been to Olive Garden in over a year using delivery,” said Cardenas. “We are seeing higher guest frequency for delivery compared to dine-in guests.”

Darden’s delivery strategy remains focused on Uber Direct, not the Uber Eats Marketplace where Uber usually owns the transaction, customer relationship and data.

“Our priority is to continue to see how Olive Garden and Cheddar’s perform in Uber Direct,” said Cardenas. “Marketplace is something that has challenges for us… that’s why we developed this offer with Uber.”

Cheddar’s has now completed its own Uber Direct rollout, with just eight locations still offline. Paid media and email support began last week, partially funded by Uber.  

“We’re going to continue to invest in marketing, and you’ll see more of that in Cheddar’s. You’ll see more of that across some of our brands,” said Cardenas.

For the time being, Darden is holding off on expanding Uber Direct across its other brands.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Miscellaneous

Here we are: Best Concept On the Move

  • e.koureli
  • 24 October 2025
View Post
  • Miscellaneous

10 Reasons Why Adrian Cheah Loves Penang, Malaysia

  • Nashi Dasgupta
  • 24 October 2025
View Post
  • Miscellaneous

Expedia partners with non-travel brand for…

  • Travel Weekly Group Ltd
  • 24 October 2025
View Post
  • Miscellaneous

Prince Street Pizza continues its national expansion with a new Dallas location

  • Kevin Gray
  • 23 October 2025
View Post
  • Miscellaneous

Small City Energy

  • Mathias Coudert
  • 21 October 2025
View Post
  • Miscellaneous

How to get consumers into your restaurant during economic uncertainty

  • Leigh Anne Zinsmeister
  • 21 October 2025
View Post
  • Miscellaneous

Driving Guest Loyalty with Great Coffee Solutions

  • Costa Coffee
  • 20 October 2025
View Post
  • Miscellaneous

Donutelier to expand with two new destination stores in London

  • Sophie Weir
  • 20 October 2025
Sponsored Posts
  • Vincent Ramelli: Thirty Years of Hospitality, Technology, and the Pursuit of Balance

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
Latest Posts
  • I’ve lost count of the “top trends for 2026” lists in my feed.🚩 So instead, here's my take: anti-trends — the things I believe still make the difference in hotel performance. Not what's in. Not… | Thijs de Boer | 10 comments
    • 24 October 2025
  • LG Electronics Expands Casting Capability to Thousands of Hotel TVs
    • 24 October 2025
  • CoStar: Hotel Pipeline Expands in Europe, All Other Regions Decline
    • 24 October 2025
  • Davidson Hospitality Group Expands Into Europe With Addition of Ragdale Hall Spa to Its Portfolio
    • 24 October 2025
  • Whitestone Companies Announces Launch of Soartress Hospitality
    • 24 October 2025
Sponsors
  • Vincent Ramelli: Thirty Years of Hospitality, Technology, and the Pursuit of Balance
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.