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Is that hotel too young for you?

  • Automatic
  • 30 June 2025
  • 2 minute read
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This article was written by Hospitality Today. Click here to read the original article

How do you know whether a hotel is aimed at a younger crowd? The pool parties and free-flow cocktails advertised on its website might be the first hint

Jun 30, 2025

Choosing the right hotel today means more than checking for stars or location—it’s about finding a place that matches your vibe. From party-centric rooftops to adult-only sanctuaries, hotels are increasingly catering to distinct demographics. But if you land in the wrong scene—say, a nightclub suite when you were seeking quiet—you’re in for an uncomfortable surprise. This article explores how to read the subtle (and not-so-subtle) signs of a hotel’s target audience so your next stay suits your style, not someone else’s playlist.

Key takeaways

  • Yes, a hotel *can* be too young (or too old) for you: Many hotels now target very specific demographics—partygoers, families, foodies, or solitude seekers—so the experience can vary widely.
  • Watch the language on the hotel website: Phrases like “creative playground” or “cocktails flow” are early signs of a party vibe.
  • Go beyond the official website: Check Instagram and tagged guest photos for a more honest look at the crowd and atmosphere.
  • Big-name chefs, nightclub lounges, and stylish pool decks = younger, social energy: These can attract a trendy, see-and-be-seen clientele.
  • Family-focused resorts signal their niche with kids’ clubs, splash parks, and teen activities: Look for detailed programming to confirm suitability.
  • Quiet luxury is real: Some properties enforce adult-only policies or age limits (e.g., no kids under 12) and offer peaceful amenities like art libraries, wellness centers, and sunset picnics.
  • If it’s a mismatch, ask nicely: A calm complaint, supported with evidence (like video of late-night noise), can often lead to room changes or other accommodations.
  • Bottom line: research is everything: To avoid ending up in the wrong setting, dig deep before you book—and don’t rely on the hotel’s self-description alone.

Get the full story at The Wall Street Journal (subscription required)

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