Located on Piazza dell’Unità Italiana, W Florence features 119 rooms, including 16 suites and a penthouse, offering a blend of indoor and outdoor spaces. The hotel integrates a central courtyard and a rooftop garden with panoramic views of Florence’s architecture. The design, led by Genius Loci Architettura, honors the building’s 1968 origins while meeting sustainability standards, including LEED Gold and WELL Silver.
“The opening of W Florence marks another significant milestone in W Hotels journey, deepening our presence in Italy and strengthening our footprint across the region,” “As we continue to evolve globally, this latest addition to our brand embodies our commitment to delivering bold, immersive experiences that redefine luxury lifestyle hospitality. W Hotels has always been a brand rooted in creativity and culture, and W Florence perfectly captures the spirit of this dynamic, fashion-forward city.” – George Fleck, Senior Vice President and Global Brand Leader, W Hotels.
The hotel’s interior features a blend of 1960s and 70s Italian design, with geometric patterns and vibrant colors. W Lounge, located in the central courtyard, offers a lively atmosphere with live music and Italian-inspired cocktails. The space can also host events, from fashion shows to private gatherings.
Dining options include Tratto, offering contemporary Italian cuisine, and the upcoming Zefiro Rooftop, which will open in 2025. Zefiro Rooftop will feature views of the Duomo and Tuscan hills, offering a space for craft cocktails and live performances. Additionally, Akira Back will introduce Michelin-starred chef Akira Back’s fusion of contemporary Japanese and Korean cuisine, set to open later in 2025.
W Florence also offers a 24/7 gym, FIT, and flexible meeting spaces equipped with advanced technology for corporate events.
The hotel’s design and offerings emphasize a vibrant yet sophisticated experience, aligning with the city’s cultural dynamics while providing guests with a modern base to explore Florence.
Hotels by Marriott continues to expand its Mediterranean presence with a series of strategic openings in South Europe. Following the successful debut in Portugal with W Algarve in 2022, the brand also opened new properties in Italy, including W Milan – Duomo and W Naples. In August of 2025, W Hotels will further solidify its foothold with the opening of W Sardinia – Poltu Quatu, located on the scenic Emerald Coast. Additionally, W Costa Navarino in Greece is also part of the brand’s growing portfolio. This expansion reflects W Hotels’ commitment to becoming a prominent player in the Mediterranean luxury lifestyle market, offering contemporary design and dynamic experiences to travelers in some of Europe’s most sought-after destinations.
