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Booking smart in the age of hype

  • Automatic
  • 4 July 2025
  • 2 minute read
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This article was written by Hospitality Today. Click here to read the original article

How to avoid overrated hotels, fake reviews, and influencer traps when Planning your stay

Jul 4, 2025

Booking a hotel was once straightforward—read a few reviews, find a deal, and you’re set. Today, though, travelers face a maze of polished Instagram posts, paid influencer content, AI-written reviews, and inflated star ratings. The result? Too often, a disappointing stay. Here are practical tips to help you navigate the noise and book smarter.

Key takeaways

  • Reviews are unreliable: Guest scores and online reviews often skew unrealistically positive or are outright fake. Advice: Read a mix of 1–2 star and average reviews, focusing on aspects that matter to you—noise, cleanliness, amenities, etc. Recurring complaints deserve extra scrutiny.
  • Scrutinize photos & fine print: Hotels frequently display glamorous suite photos, not the type of room you’ll actually get. Advice: Always review images of the exact room category you plan to book. Check whether amenities like coffee makers or hair dryers are included before reservation.
  • Rely on seasoned critics, not influencers: Influencers often receive comped stays or get paid to post, while AI bots pump out fake reviews. Advice: Turn to respected, anonymous hotel reviewers (e.g., Michelin Guide, Rick Steves, Frommer’s, The Telegraph) for unbiased evaluations.
  • Consider location & surroundings: Distance indicators on booking sites can be misleading, and surroundings may hide drawbacks. Advice: Use maps to check what’s nearby—train lines, airports, nightlife, or sketchy neighborhoods—before booking.
  • Book directly with the hotel: Often, third-party sites (Expedia, Booking.com, etc.) must match prices available on the hotel’s own website due to rate parity. Advice: Booking directly can lead to better upgrades, room selection, and smoother customer service for cancellations or problems.
  • Question brand consistency: Many chain hotels operate as franchises that vary widely in quality. Advice: Don’t assume consistency just because of a brand name; check each property individually.
  • Use niche hotel groups: If you prefer specific styles—heritage homes, eco-lodges, boutique design—join curated networks like Historic Hotels of America, Beyond Green, or Design Hotels.
  • Leverage travel agents: Travel agents can be invaluable, especially for luxury or complex bookings. Their service is usually free (commission-paid), and they may secure upgrades or perks. Advice: For upscale stays, even in smaller rooms, do not book without consulting an experienced agent.

Get the full story at The Philadelphia Inquirer (subscription required)

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