The new brands are:
– The Wolseley Hotels: A luxury brand inspired by the Piccadilly restaurant, combining British elegance with European influences. The brand aims to offer guests refined, comfortable spaces.
– Minor Reserve Collection: A luxury soft brand catering to travelers seeking unique, quality stays. These properties are selected for their distinctive features and exceptional guest experiences.
– Colbert Collection: A premium soft brand focusing on culinary experiences and social interaction. Colbert Collection includes independent hotels that emphasize curated activities and dining options.
– iStay Hotels: A select segment brand offering affordable, comfortable stays with a focus on convenience. iStay is designed to provide a straightforward hotel experience with the latest technology.
These brands join Minor Hotels’ existing portfolio, which includes Anantara, Tivoli, NH Collection, and Avani, among others. With the addition of these new brands, Minor Hotels aims to enhance its market presence, particularly in the growing soft brand segment.
The expansion also aligns with the group’s overall growth strategy, with a goal of reaching 850 properties by 2027. The introduction of these brands follows the recent launch of Minor Hotels’ masterbrand in March 2025, marking a significant step in the company’s evolution.
Minor Hotels is actively exploring development opportunities for these new brands, with the first property announcements expected soon.
