Dusit International has launched Dusit Hotels, its ninth brand, expanding its global portfolio with an upper-upscale concept tailored to properties in prime city and resort locations. The brand targets 120 to 300 key hotels and is designed to deliver “market-relevant experiences enriched by Dusit’s signature Thai-inspired gracious hospitality.”
The new brand has already launched at Dusit Hotel Doha, Qatar; Dusit Le Palais Tu Hoa, Hanoi, Vietnam; and Dusit Hotel AG Park, Chengdu, China. Dusit Hotel Greenhills, Manila, is set to open in 2026.
“Our latest brand has been carefully developed to meet the evolving needs of both hotel owners and modern travellers alike. As we continue to reposition the Dusit Thani brand firmly within the luxury segment, Dusit Hotels marks a strategic expansion of our presence in the upper-upscale space, reinforcing our evolution across the lodging spectrum. This new brand allows us to bring our unique Thai-inspired gracious hospitality to a broader range of properties, while giving owners the scope to tailor experiences to their specific markets – all backed by our proven systems, global distribution, and operational excellence. With a strong focus on comfort, character, and locality, each hotel will resonate deeply with domestic and international guests seeking purposeful, memorable stays,” said Gilles Cretallaz, chief operating officer, Dusit International.
Properties under the Dusit Hotels brand are defined by a “timeless, warm, and welcoming aesthetic” and the tagline “Distinctly Elevated, Perfected by Place.” Each hotel is designed to reflect the local context and includes locally inspired details and curated art. Integrated smart technology enhances the guest experience.
Dusit Le Palais Tu Hoa in Hanoi draws from the story of Princess Từ Hoa, offering “a unique cultural connection through its design, storytelling, and curated dining experiences.” In Chengdu, Dusit Hotel AG Park integrates “nature-based activities, farm-to-table dining, and sustainability-led programming aligned with Dusit’s group-wide sustainability initiative, Tree of Life.” Dusit Hotel Doha features 261 guestrooms and suites and 96 apartments, offering “warm, personalised service, a variety of international dining options, and wellness experiences delivered through Dusit’s signature Devarana Wellness concept.”
Dusit Hotel Greenhills, Manila will occupy the top 10 floors of Primex Tower in San Juan City and feature 200 keys. Amenities will include a Thai restaurant, rooftop pool and bar, and a ballroom with city views.
“With three Dusit Hotels already in operation and another distinctive property in the pipeline, our newest brand has already resonated strongly with our target market as well as development partners. Reflecting strong demand for this offering, we anticipate signing eight additional Dusit Hotels within the next two years, in key gateway destinations, both cities and resorts. For developers seeking a refined, versatile, and future-ready concept with proven performance and global support, Dusit Hotels presents a compelling opportunity,” said Siradej Donavanik, vice president – development (global).
Dusit International’s portfolio spans 294 properties in 18 countries, including 55 hotels and 239 luxury villa rentals. The group’s nine brands cover the spectrum from lifestyle to luxury, including Devarana – Dusit Retreats, Dusit Thani, Dusit Collection, dusitD2, Dusit Princess, ASAI Hotels, Dusit Suites and Elite Havens.
