Revenue Managers: It’s Time to Revenue Manage… Yourself

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Revenue Managers: It’s Time to Revenue Manage… Yourself — Photo by Infinito

How can you optimize a hotel, if you can’t optimize your own career???

Let me ask you a serious question: If YOU were a room type—how would you price yourself?Dynamic? Under market? Upsell potential? Or… stuck on a static rate from 2017?

We spend hours every week forecasting market demand, adjusting rate strategies, managing mix, and mapping price elasticity, but most of us never apply any of that to the one thing we should be managing more ruthlessly:

Ourselves.

So today, we flip the script: You’re not the Revenue Manager. You’re the product. Let’s manage you like the asset you are.

Step 1: Know Your Value….Like, REALLY!!!! Know It

We run value-based pricing models for rooms. Why not for your own skill set?

Ask yourself:

What’s my unconstrained demand? → How many companies would want my skill set if I actually positioned it right?
What’s my price resistance? → Am I underpricing myself in the market? Are competitors (other candidates) offering less for more?
What’s my conversion rate? → Am I getting interviews but not offers? Time to fix your packaging.

You can’t run revenue strategy on vibes and you shouldn’t run your career that way either.

Step 2: Use the Data Sets You Already Know

Here’s how to translate revenue management concepts into personal branding and interviews:

📈 Pickup Reports = Career Momentum

Can you show growth? Promotions? Increased scope?
Use metrics! “Improved GOP by X%” is your version of “week-on-week growth.”

📊 Pace Reports = Opportunity Tracking

Don’t wait until you hate your job to look around.
Track the market: What companies are hiring? What tools are trending? Where’s the demand shifting?

🧮 Rate Strategy = Positioning

Are you trying to sell a 5-star CV to a 2-star operation?
Are you highlighting profit-driving impact or just your job duties?

🔍 Segmentation = Know Your Buyer

Recruiters = OTA shoppers (they skim fast, make it pop).
Hiring managers = Direct channel (they want depth and potential).

💼 Channel Mix = Job Hunting Strategy

Are you only relying on LinkedIn posts? Or are you building direct referrals, community engagement, side projects, and thought leadership?

You wouldn’t run your distribution on one channel—why are you doing it for your career?

🧰 Step 3: Build Your Interview Toolbox

You know how to handle an RM meeting. Treat the interview the same way:

Use examples like a business case. “Here’s the challenge, here’s what I did, here’s the outcome.”
Speak the language of impact: revenue uplift, cost saving, forecast accuracy, demand conversion.
Don’t just say “I know the system”—say how you used the system to drive results.

And when they ask, “Why should we hire you?” Don’t list soft skills. Say: