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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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Patience, Craft, and a Cheese Called Orchard Blue

  • Isaac French
  • 22 July 2025
  • 1 minute read
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image

what really matters

What a hands-on, heart-first endeavor can do for a young person, a family, a small town, cannot be overstated.

I believe business should be more than a way to make money.

It should build character, strengthen families, transform communities.

It’s time to reignite a spirit of craftsmanship. Doing stuff that matter, in a way that matters, with relationships that matter.

Because in the end, the real craft wasn’t just the cheese. It’s what was being shaped in my heart, my character, my soul.

And that work is very much still in progress. I’m deeply thankful for that.

I hope I can be a parent to my kids like mine were to me, prioritizing not just wonder and curiosity, but work and character.

And I hope I can be a friend as caring, sharpening, and faithful as Brian and Rebeccah were/are to me.

That’s the kind of work worth doing. That’s what really matters.

Please click here to access the full original article.

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