The new properties opened between January and June 2025 include hotels in Wismar, Krefeld-Süd, Munich-Schwabing, Emmerich, Passau-Süd, Vienna-Heiligenstadt, and Leszno in Poland. This brings the total number of rooms added to the portfolio to 686, with 474 rooms in Germany, 120 in Austria, and 92 in Poland. Additionally, the company signed leases for a total of 955 new rooms, including a project in Linz, which was finalized at the Investors’ Evening in Vienna in June 2025.
“We are growing in a targeted, efficient, and collaborative manner. Our goal is to expand our offerings where travelers today and tomorrow expect attractive, well-connected locations with reliable comfort and excellent value for money. The results for the first half of the year demonstrate that this strategy is precisely in tune with the market.” – Arno Schwalie, CEO of Central & Northern Europe at B&B Hotels
B&B Hotels’ expansion is driven by close partnerships with operating companies, such as Inseme GmbH in Emmerich, Kreotel GmbH in Krefeld, Larese Hotelmanagement & Consulting GmbH in Vienna, and Sarma Hotelmanagement GmbH in Passau. These collaborations support the company’s “asset-smart strategy,” which emphasizes fast, efficient, and high-quality market entry.
“Our Asset Smart strategy allows us, together with strong partners, to bring new locations to market quickly, efficiently, and with high quality.” – Tobias Gollnest, Chief Development Officer Central & Northern Europe
In addition to new openings, B&B Hotels has focused on improving its existing properties, with 20 hotels receiving extensive renovations during the first half of the year.
This article was written with the help of artificial intelligence using official information.
