Hightlights from Yum Brands Q2 2025 Earnings
- Over $9 billion in digital system sales
- Digital sales grew 18%
- 57% digital sales mix, a record, & up 7% YoY
- KFC’s digital sales grew 22%
- KFC digital mix is 60%
- KFC International unit growth 7%
- Taco Bell same-sore sales growth 4%
- 41% of Taco Bell orders are digital
- Taco Bell US accounts for 82% of Yum’s US profit
- Habit Burger Grill’s same-store sales fell 4%
- Yum operates 61,000 restaurants in 155 countries
A full earnings report is available at Yum Brands’s investor website.
What is Byte by Yum!?
Launched in February, Byte is Yum’s proprietary Software-as-a-Service (SaaS) platform that includes online and mobile app ordering, point of sale, kitchen and delivery optimization, menu management, inventory and labor management, and team member tools. The platform was built in-house.
Today, more than 25,000 restaurants worldwide are using one or more Byte components — with Taco Bell leading the adoption.
Taco Bell’s Digital Momentum
In the U.S., 41% of Taco Bell orders are now digital, driven by loyalty rewards and buzzworthy promotions like Mike’s Hot Honey Tuesday Drop and the Feed the Beat Record Club Box.
Active loyalty members are up nearly 45% year-over-year.
Marketing is also getting an AI boost across the company. “Over 200 million AI-generated communications have been sent this year, delivering up to 5x more incremental sales compared to traditional approaches. This is not just marketing evolution — it’s a revolution,” said Yum Brands CEO David Gibbs said in earnings call with analysts. Gibbs is retiring on October 1 and will be succeeded by Chris Turner, who is currently Chief Financial & Franchise Officer.
