Industry veteran transitions to as part of The Hotels Network acquisition
Commercial intelligence platform, Lighthouse, has appointed Mercedes Blanco as vice president of enterprise growth, strengthening the company’s acquisition of The Hotels Network (THN).
Blanco, an accomplished corporate leader with nearly two decades of experience in Travel & Hospitality, brings experience in driving growth and building strategic partnerships that create measurable value for hoteliers through innovative technology solutions.
She will be focused on leveraging the combined capabilities of Lighthouse’s market-leading commercial intelligence platform and THN’s AI-driven marketing personalization technology to drive impact at scale for enterprise clients.
She was previously chief partnerships officer at THN and was instrumental in cultivating relationships with major industry players and driving strategic partnerships that fueled company growth.
“Mercedes embodies the entrepreneurial spirit and strategic vision that drives our mission to transform complexity into confidence for hospitality professionals,” said Dave Collier, chief revenue officer at Lighthouse.
“Her proven ability to build meaningful partnerships and drive enterprise growth makes her invaluable as we accelerate our combined platform’s impact across the industry.”
