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Aimbridge launches all-inclusive division amid growing demand

  • Lewis Catchpole
  • 13 August 2025
  • 1 minute read
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This article was written by HotelOwner. Click here to read the original article

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Aimbridge Hospitality has launched a dedicated all-inclusive division to capitalise on rising demand for experience-led resorts.

The new Miami-based unit will combine operations, commercial strategy and guest experience within a single structure. Aimbridge said it would draw on its existing brand relationships and regional expertise to support resort owners.

Aimbridge cited STR data showing that the all-inclusive model is growing four times faster than other leisure segments, with 88% of global capacity concentrated in Latin America and the Caribbean.

The segment, once associated mainly with budget holidays, is now attracting high-end travellers through personalised service and immersive experiences.

Chief executive Craig Smith said: โ€œWeโ€™re entering the all-inclusive space with purpose and precision. Throughout my career, Iโ€™ve seen firsthand how impactful this model can be in driving performance and guest satisfaction. Our focused approach is designed to deliver results by combining best-in-class specialised teams with the strength of Aimbridgeโ€™s operational foundation โ€“ bringing scalable success and tailored solutions to this high-growth segment.โ€

Eric Jacobs, chief global growth officer, added: โ€œThis investment reflects our confidence in the long-term potential of all-inclusive hospitality and our commitment to helping owners capitalise on that opportunity.โ€

Aimbridge said it expects to finalise its first agreements in the coming months and begin operating resorts under the new division by the end of the year.

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Please click here to access the full original article.

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