Aimbridge Hospitality has announced the launch of a dedicated all-inclusive division to address the growing demand for the segment.
The division, based in Miami, will unite operations, commercial strategy and guest experience under one structure. Aimbridge will leverage its brand relationships and regional expertise, with a global portfolio and established presence in Mexico, the Caribbean and Latin America.
“We’re entering the all-inclusive space with purpose and precision,” said Craig Smith, CEO of Aimbridge Hospitality. “Throughout my career, I’ve seen firsthand how impactful this model can be in driving performance and guest satisfaction. Our focused approach is designed to deliver results by combining best-in-class specialized teams with the strength of Aimbridge’s operational foundation, bringing scalable success and tailored solutions to this high-growth segment.”
Smith, who prior to taking over as CEO of Aimbridge was group president and managing director of the international division at Marriott, has experience in the all-inclusive segment, particularly in Latin America and the Caribbean. He played a role in expanding Marriott’s presence in these markets.
According to STR, the all-inclusive model is one of the fastest-growing categories in leisure travel, with 88% of global inventory in Latin America and the Caribbean. STR data also shows All-Inclusive hotels are growing four times faster than other leisure segments, driven by demand for curated experiences, service and luxury offerings.
“This investment reflects our confidence in the long-term potential of All-Inclusive hospitality and our commitment to helping owners capitalize on that opportunity,” said Eric Jacobs, chief global growth officer of Aimbridge Hospitality. “As demand accelerates and guest expectations rise, we’re ready to deliver the expertise and discipline this category requires.”
Aimbridge has qualified opportunities in the pipeline and expects to finalize its first all-inclusive agreements in the coming months. The company anticipates beginning operations under the new division by the end of the year.
The segment, once associated mainly with value-focused vacations, has shifted to attract travelers through personalization, immersive experiences and higher service standards. Lodging companies have crammed into the space with new brands or through M&A, such as Hyatt Hotels’ acquisition of Playa Hotels & Resorts.
