Attraction World Group (AWG) has launched a strategic partnership with Southwest Airlines, which is now live in the marketplace as of today.
Delivered through Experience Connector, AWG’s global B2B2C tours and activities distribution platform, this will be available to customers across North America and and elsewhere.
The agreement is part of Southwest’s new Getaways by Southwest product, which brings Southwest’s holiday packages to over 30 destinations, in-house.
The partnership debuts with premium airport transfer services, in select leisure destinations, with expansion into additional verticals planned throughout 2025 and 2026.
Made possible through API integration, Getaways by Southwest can access Experience Connector’s content.
“We’re excited to join forces with Southwest Airlines to redefine how travellers discover and book experiences,” said Isabel Beckermann, chief operating officer at AWG.
“This partnership aligns perfectly with our mission to make travel more exciting, accessible, and rewarding. Together, we’re creating a new standard for holiday planning for Southwest customers.”
“Getaways by Southwest offers customers flexible bundled packages that include air, hotel, car, and ground transportation options,” said Phil Gouel, Southwest Airlines vice president product development.
“We’re grateful to partner with AWG to give our customers choices as they book their vacation packages and select the products that will enhance their next getaway to make it as stress free as possible.”
AWG and Southwest said it will “continue to collaborate on activities, experiences and product inventory to drive mutual engagement and growth moving forwards”.
