Oman Air has teamed up with Turkish Airlines, letting frequent flyer members earn and redeem loyalty points across both partners’ networks.
Sindbad members can now access Turkish Airlines’ largest global network in terms of countries served and can collect Miles & Smiles rewards on trips to Türkiye, Europe, the Middle East, Southeast Asia and the Americas.
This latest loyalty agreement marks a “meaningful step in expanding the value of our Sindbad programme,” according to Mike Rutter, chief commercial officer at Oman Air, and boosts benefits for frequent flyers.
Following Oman Air’s recent entry into the oneworld alliance, Sindbad members now enjoy wider mileage and tier rewards across 900 global destinations.
The loyalty programme also includes links with Qantas, and hospitality partnerships with Accor Live Limitless, Al Nahda Hotels & Resorts, Dusit Hotels & Resorts, Golden Tulip Hospitality Group, Minor Hotels, Bank Muscat and Kaligo.
These loyalty programme upgrades follow Oman Air’s restructuring of operations last year in a bid to optimise the airline’s network and align with Oman’s long-term economic vision.
That was due to making significant losses in recent years while other neighbouring airlines, including the UAE’s Emirates and Etihad, have been making record profits. In 2024, Oman Air reduced those losses by half, but still made a loss of US$187 million.
Part of the positive restructuring has seen Oman Air open new routes to Rome and Amsterdam, and increasing frequency to key destinations such as Moscow and London, with the UK capital seeing four additional weekly services from October 2025 and plans to go double-daily by summer 2026.
Results are already being seen, with the airline increasing point-to-point passengers (those flying direct to Oman rather than connecting to onward destinations) from 75,000 in June 2024 to 200,000 just a year later.
To put that into perspective, Oman Air says those passengers account for 58% of total traffic, double the figure of any other GCC airline, and part of the strategy to drive inbound tourism to the sultanate.
Oman’s hotels saw revenues rise 17.3% in the first four months of 2025, with guests up 8.6% thanks to a significant increase in international visitors, according to Oman’s National Centre for Statistics Information (NCSI).
Oman Air recently introduced Oman Air Holidays, a new digital platform in collaboration with global tourism group TUI featuring travel packages to more than 20 destinations worldwide.
