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Whitbread expands Premier Inn presence with new Bath city centre hotel

  • k.fytaki
  • 27 August 2025
  • 2 minute read
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This article was written by HospitalityOn. Click here to read the original article

The 152-room hotel will feature Premier Inn’s latest-format rooms with a mix of Premier Inn’s standard rooms and Premier Plus bedrooms.  Concerning the amenities, the hotel will feature an on-site restaurant and bar on the ground floor. This new hotel, where the construction is expected to begin in early 2026, is aiming to open in 2028. This opening will sterngthen Premier Inn’s presence in Bath, increasing the city’s affordable room supply to over 250 bedrooms.

“Securing a new location for our customers in Bath City Centre is a significant achievement in our south-west growth story. There is a well-known undersupply of budget hotel rooms in Bath, and this new location will help us to meet the consistently high, year-round demand we see for Premier Inn bedrooms in city.
“Our guests are sure to love the prime, central location, just minutes from world-famous visitor attractions and Bath Spa train station, and we anticipate they will make a significant contribution to the city’s visitor and business economy through their spending during their stay.  
“We are excited to get construction underway next year and add another superb location to our popular network of hotels in the south-west.” – Paul Smith, Acquisition Manager for Whitbread

The hotel will be ideally located within a 10-minute walk from Bath Spa railway station and the Roman Baths, making it an attractive choice for leisure guests. Something that can also be confirmed by the fact that Bath attracts around six million visitors annually. 

Four Seasons cashed in on “The White Lotus” hysteria. It’s not the only hotel company winning the partnership game.
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Whitbread secured the opportunity to occupy the site after a competitive bidding process. In line with its sustainability goals, the hotel is designed to achieve a BREEAM ‘Excellent’ rating and will operate entirely on renewable electricity. This is part of Whitbread’s broader sustainability programme, Force For Good, with a target to achieve net-zero carbon emissions from direct operations by 2040.

The Lower Bristol Road site acquisition is part of Whitbread’s ongoing expansion of Premier Inn and hub by Premier Inn across the UK and Ireland. The company aims to grow its hotel network to 125,000 rooms, further consolidating its position in the budget hotel sector. 

“We are delighted to have exchanged contracts with Whitbread and now look forward to working with the design team, led by TP Bennett, to deliver an exemplary new build hotel that is both respectful of its significant heritage context and forward thinking in its approach to sustainability.” – Natasha El Shazly, General Counsel at Frank Capital

Whitbread’s strategic expansion is supported by its extensive UK and Ireland network, which currently includes 850 locations and more than 85,000 rooms. The company’s continued growth in key cities like Bath demonstrates its commitment to meeting the increasing demand for affordable hotel accommodations while maintaining a strong focus on sustainability.

This article was written with the help of artificial intelligence using official information.

Whitbread

Whitbread

Londres

Please click here to access the full original article.

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