“Conversations with hospitality leaders keep bringing me back to the same point: speed has become the new currency in our industry,” says Ilaria Marinoni, Head of Sales at Thynk. “VPs of Sales and hotel executives tell us that opportunities often vanish in moments. The ones who succeed are those able to respond quickly, while still keeping the human touch at the center.
These insights reflect a broader reality: today’s guests, planners, and partners expect rapid responses, personalized proposals, and seamless experiences. To keep pace, hoteliers are rethinking how they manage their time and information — moving away from repetitive tasks and focusing instead on building relationships and making strategic decisions.
Freeing Up Time for What Matters
Many sales leaders point out how much of their teams’ energy still goes into manual, repetitive work. Whether it’s processing inquiries, updating systems, or producing standard documents, these tasks consume hours that could otherwise be spent on higher-value conversations with clients. By reducing the routine, hoteliers can redirect that time to activities that strengthen trust and build long-term partnerships.
Seeing Clearly to Act Promptly
Executives also emphasize that fragmented or outdated information is one of the biggest barriers to agility. Without a clear view of demand, performance, or contribution, it’s difficult to make confident decisions or respond quickly when new opportunities arise. Clean, accessible data has become a strategic asset — one that allows hoteliers to move with clarity and precision in a highly competitive environment.
Technology That Enhances Human Touch
Across conversations with experienced VPs and decision-makers, one theme comes up consistently: hospitality is, and always will be, about people. Technology should enable sales teams to spend more time with clients, not less. When processes are streamlined and insights are at their fingertips, hoteliers are free to respond faster, personalize interactions, and maintain the human connections that set them apart.
Turning Speed Into Sustainable Growth
In an environment where traveler expectations evolve quickly and competition is intense, the ability to act in the moment is more than a tactical advantage — it’s the foundation for long-term growth. Hoteliers who embrace agility, treat data as a true asset, and give their teams the space to focus on relationships are positioning themselves to thrive in the future.
As Marinoni notes, “It’s about striking the right balance: moving fast enough to capture opportunities, while keeping the human touch at the heart of every interaction.”
