Los Angeles – September 4, 2025 – Nomada Hotel Group, a private collection of boutique lifestyle properties, is proud to announce its elevated partnership with the BLLA (Boutique & Luxury Lodging Association). Through this membership, Nomada aims to deepen its commitment to professional development and foster a stronger sense of community among its team.
Strategic Rationale for Joining BLLA
Kimberly Walker, Founder of Nomada Hotel Group, shares the guiding sentiment behind the decision:
“We spend so much time creating and servicing community, it’s important that we also provide community for our team. BLLA with its education, networking, and support pillars felt like the right fit for our hotel group and team to become a part of.”
Nomada sought a platform that transcends traditional membership—one that emphasizes holistic professional growth. They were drawn to BLLA’s triad of pillars:
- Community, offering peer-to-peer learning and idea exchange;
- Education, enabling continuous skill-building through workshops and seminars;
- Advocacy, empowering team members with resources, mentorship, and shared best practices.
Nomada’s Motel Renovations that have joined BLLA to benefit from these pillars are:
- Skyview Los Alamos – A 1950s roadside motel transformed into a chic wine country retreat, preserving its mid-century charm while introducing modern touches and vineyard views.
- Hotel Ynez, Solvang – Once a modest motor lodge, now reimagined as a hidden garden escape, surrounded by oaks and offering an intimate, nature-inspired stay.
- Farmhouse, Paso Robles – A classic 1950s motel restored into a stylish, gathering-oriented inn, celebrating Paso’s agricultural roots with a contemporary twist.
- River Lodge, Paso Robles – A riverside lodge revival that blends rustic heritage with laid-back California cool, creating a welcoming base for exploring wine country.
How BLLA Empowers Nomada Hotel Group
BLLA facilitates Nomada’s ambitions by providing:
- Exclusive access to carefully curated educational programs tailored for boutique and lifestyle hospitality leaders;
- Meaningful networking events—both in-person and virtual—that connect Nomada executives with industry peers and thought leaders;
- A repository of research, toolkits, and mentorship networks, strengthening internal support structures.
This holistic support aids Nomada in staying ahead of industry trends, streamlining operations, and nurturing leadership across all properties.
Executive Access: A Catalyst for Growth
Giving Nomada’s executives access to BLLA reflects a forward-looking strategy. Kimberly explains:
“Empowering our senior leaders with BLLA membership underscores our belief in investing in their growth. It opens doors to innovative ideas, structural support, and a broader community—ultimately raising the bar for our guest experiences.”
Through BLLA, Nomada’s leadership gains exposure to industry benchmarks and forward-thinking practices—vital for both strategic vision and day-to-day execution.
The Value of Association Membership
Membership in BLLA signifies more than affiliation—it reflects shared values and a commitment to boutique excellence. As Kimberly notes: “Being part of an association signifies that we belong to something bigger. It means collaboration, shared purpose, and unity—especially for independent operators like us who value community as much as creativity.”
About Nomada Hotel Group
Nomada Hotel Group is rooted in a passion for the terroir of California’s Central Coast, creating authentic hospitality experiences for its guests. From wine bars to boutique hotels, Nomada specializes in rescuing forgotten spaces and reinventing them as creative gathering places for the modern traveler.
About BLLA (Boutique & Luxury Lodging Association)
The Boutique & Luxury Lodging Association (BLLA) is the official trade organization for independent boutique and luxury hotel and lodging professionals around the world. Founded in 2009, BLLA leads the movement for authentic, design-forward hospitality through advocacy, education, and powerful community-building. The next Boutique Hotel Owners conference is being held on September 29-30 in Westlake Village, CA.
