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HVS Europe Hotel Transactions Bulletin – Week Ending 19 September 2025

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  • 23 September 2025
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This article was written by Hospitality Net. Click here to read the original article

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Yellow Tree acquires Hoxton Southwark in London from Norlake

Gibraltar-based investor Yellow Tree has acquired the four-star, 192-room The Hoxton, Southwark in London, UK, from British real estate developer Norlake Hospitality for an amount reported to be around £150 million (£781,000 per room). The property is situated between the Waterloo train station and the Tate Modern museum. The hotel includes two restaurants, a bar and six meeting rooms, as well as five floors of co-working space that reportedly contribute almost one quarter of the property’s income. In July 2025, Yellow Tree also acquired the four-star, 218-room Hilton Garden Inn Bucharest Airport, as reported in this newsletter.

 LondonMetric acquires five Premier Inn hotels in the UK from Whitbread

British real estate investment trust LondonMetric Property has acquired a portfolio of five Premier Inn hotels (446 rooms) located in the south of England, from British owner-operator Whitbread, for £44.4 million (£99,600 per room). The portfolio includes the three-star 146-room Premier Inn Southampton, 102-room Premier Inn Exeter Central St. Davids, 80-room Premier Inn Chatham/Gillingham, 61-room Premier Inn Penzance and 57-room Premier Inn Witney. The hotels accounted for 56.6% of a larger UK property deal that also includes commercial assets, bringing the total transaction value to £79 million. Whitbread will continue operating the hotels under the Premier Inn brand, subject to triple-net operating leases.

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 Swiss Life acquires two hotels and two camp sites in Spain

Swiss Life Asset Managers France, the French investment arm of Swiss insurer Swiss Life, has acquired two hotels in Spain on behalf of two of its managed funds. The portfolio includes the four-star, 1,550-room Alannia Costa Blanca in Crevillent near Alicante, and the three-star, 137-room Alannia Costa Dorada in Tarragona located around 140 kms south of Barcelona. The deal also includes the Alannia Guardamar and Alannia Els Prats campsites in Guardamar del Segura and Tarragona. The properties are open 7-12 months a year and will be operated by French outdoor accommodation company European Camping Group under long-term leases.

 PGIM acquires Steigenberger Hotel in Berlin from Amundi and EDF Invest

PGIM Real Estate, the real estate arm of global asset manager PGIM, has acquired the five-star, 339-room Steigenberger Hotel Am Kanzleramt in Berlin, Germany, from a joint venture between European asset manager Amundi and EDF Invest, the investment arm of French energy conglomerate EDF Group. The property is situated in central Berlin between the main train station and the German Chancellery. The hotel opened in 2014 and includes a restaurant, bar and twelve meeting rooms. In July 2025, PGIM, together with Dekus and HNH Hospitality, acquired the four-star, 190-room Hotel Leon d’Oro in Verona, Italy, as reported in this newsletter.

 PPF acquires Diplomat Prague Hotel from Rabbit Holdings

PPF Real Estate, the property arm of Czech investment group PPF Group, has entered an agreement to acquire the four-star, 400-room Vienna House by Wyndham Diplomat Prague in the Czech Republic, from Thai real estate investor Rabbit Holdings. The property is situated in northwestern Prague near the Prague Castle and includes two restaurants, a bar and 22 meeting rooms. Tomas Otruba, a supervisory board member at PPF Group, is set to acquire a 5% stake in Diplomat Prague under the terms of an earlier agreement with PPF Real Estate. In April 2025, PPF acquired the five-star, 157-room Four Seasons Hotel Prague, as reported in this newsletter.

 Evergreen Escapes acquires Manor and Ashbury Resorts in the UK

UK hospitality investor Evergreen Escapes Group has acquired the three-star Manor and Ashbury Resorts (with 186 and 219 rooms respectively) in Okehampton, UK, from British hoteliers Joan and Simon Essex, off a guide price of £23 million (£56,900 per room). The two properties are situated about 1.5 kms apart, spanning 546 acres near Dartmoor National Park in Devon in south-west England, and are a 30-minute drive from the city of Exeter. The resort reportedly ranks as the ninth-largest golf resort in the world and offers more than 70 sports and leisure activities across its two properties. This marks Evergreen’s first acquisition.

 Omran acquires investment in TUI, who will develop five hotels in Oman

German owner-operator TUI Group has entered into a strategic partnership with Omran Group, the Oman government–owned tourism development company, to develop five hotels in Oman. Under the agreement, TUI and Omran will each hold a 45% stake in the joint venture, with the remaining 10% held by a private investor. As part of the partnership, Omran acquired a 1.4% stake in TUI valued at €70.1 million and is contributing the land for the projects. The initiative aligns with Oman Vision 2040 and the hotels will operate under TUI’s brands, including Robinson, TUI Blue, Riu, Jaz, and Mora. All five hotels are scheduled to open in winter 2028. HVS advised TUI on the acquisition of the land plots for the developments.

About HVS

HVS, the world’s leading consulting and services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries, was established in 1980. The company performs 4,500+ assignments each year for hotel and real estate owners, operators, investors, banks and developers worldwide. HVS principals are regarded as the leading experts in their respective regions of the globe. Through a network of some 60 offices and more than 300 professionals, HVS provides an unparalleled range of complementary services for the hospitality industry. hvs.com.

Russell Kett
Chairman, HVS London
+44 20 7878 7701
HVS

Please click here to access the full original article.

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