Family-run Blackpool hotel, Hotel Sheraton, has marked its 10th anniversary with a Recognition of Service Excellence (ROSE) Award from VisitEngland, placing it among the top 100 hospitality providers in the UK.
The award aims to highlight venues “who deliver the warmest of welcomes” across 45,000 assessed establishments nationwide.
The accolade was presented earlier this September at a VisitEngland ceremony in Berkshire, with judges basing their choices on consistency of service, innovation, reviews and evidence of “going above and beyond”.
It is the latest in a series of awards for the three-star hotel, which has also been ranked third out of 92 Blackpool hotels on TripAdvisor. In February, the hotel received the judges’ award at the Lancashire Tourism Awards in recognition of its “Be Really Kind” philosophy.
The business, which employs 90 staff, supports employees with measures ranging from counselling and profit-share bonuses to help with first mortgages.
More than 80% of Hotel Sheraton’s guests are returning visitors, according to the business. Staff are encouraged to remember individual preferences, assist guests personally with requests, and provide wellbeing support where needed.
The hotel has invested heavily in facilities over the past decade, refurbishing 90% of its 109 bedrooms, upgrading both guest lounges and the restaurant, and adding a swimming pool, Jacuzzi and new lift to improve accessibility.
The anniversary was marked with a gala dinner, staff outing and commemorative gifts. The hotel also continues to raise money for local causes, with more than £50k collected over the past 10 years through raffles and fundraising events.
Liz Brown, owner of Hotel Sheraton, said: “What truly sets us apart is our belief that exceptional hospitality begins with kindness. Not just kindness in response to a request, but kindness that’s proactive, thoughtful and woven into everything we do.
“We invest in our team because when they feel valued, they naturally pass that kindness on. It’s about anticipating needs, creating moments of delight, and offering support before it’s even asked for.”
Hotel Sheraton is shortlisted in the Large Hotel of the Year and Family Business of the Year categories at the Lancashire Tourism Awards, with winners due to be announced in February 2026.
