Many of my recent conversations have been focused on the impact of agentic commerce on commerce media. We’ll talk about how this will play out, and I’m always thinking about the Hemingway line, “gradually, then suddenly.”
Today, we have a very important new buy button and Agentic Commerce Protocol – https://lnkd.in/gzU-5GSy – and the “suddenly” part seems even more inevitable.
Quick thought exercise on what to do next, please feel free to expand / improve:
1 / read the standards; they’re clear and accessible
2 / plan for how you must elevate product / data quality
3 / design an experiment for a hybrid / performance model
4 / determine how you can uniquely track this for partners
5 / structure a new model for value beyond CPC / CPM
Future-proofed commerce media networks won’t just be ad platforms. They’re the infrastructure that makes shopping work everywhere.
