Two concepts for different guest profiles
The development will feature Holiday Inn – The Niu Drift with 122 rooms and Candlewood Suites with 107 apartments.
Holiday Inn – The Niu targets short-stay travelers, including families, business guests, and city visitors, with collaborative workspaces and a “Living Lobby” designed for both work and leisure.
Candlewood Suites, focused on long-stay guests, will offer fully equipped apartments, a fitness center, laundry facilities, and the self-service “Candlewood Cupboard.” The concept is designed for project workers, expatriates, or anyone seeking apartment-style comfort with hotel services.
Strategic location in the city
Located at Hindenburgstraße 15, the site offers easy access to local infrastructure. Its proximity to the Audi factory, Nordbahnhof station, and the historic city center combines professional convenience with leisure options. Nearby shopping and recreation areas further enhance the guest experience.
«“With the signing of this dual-brand project, we are celebrating the next site launch for our The Niu brand in collaboration with Holiday Inn. At the same time, we reaffirm our ongoing brand portfolio development in close cooperation with IHG Hotels & Resorts. Ingolstadt, with its economic dynamism and quality of life, is an ideal location for this innovative dual-brand concept.” – David Etmenan, CEO and owner of Novum Hospitality
“I am particularly pleased to extend our commitment in Bavaria’s second-largest city through this project. This will allow us to offer our guests even greater variety: from short stays to long-stay experiences.” – Samira Said, co-CEO of Novum Hospitality
Operational synergies and growth prospects
The dual-brand model enables operational synergies, providing flexibility and cost optimization while catering to multiple guest profiles.
Novum Hospitality and IHG have already implemented this approach in Berlin, Düsseldorf, and soon Leipzig, demonstrating its effectiveness in the European market.
For the project, Novum relies on Immorex GmbH, a Hamburg-based company responsible for full development and construction.
Siegfried Greve, CEO of Immorex, stated “We are now deepening this already successful partnership at another key location like Ingolstadt. Since both the concept and the team are convincing, we will continue to deliver other successful projects together in the future.”
