Under his leadership, Christopher Hecht will be responsible for aligning strategic priorities, accelerating execution across all functions and ensuring sustainable growth. He will also be tasked with enhancing the value delivered to customers, partners and employees, while developing Goelett as a next-generation global platform combining travel, technology, customer focus and payment solutions.
Ziad Minkara, CEO of S4BT, explains:
“With Christopher’s appointment, we are reinforcing Goelett’s role as the Group’s innovation driver. This decision aligns perfectly with the structuring of our S4BT organisation – not as a collection of disparate solutions, but as an integrated ecosystem designed to meet the evolving needs of European markets. Goelett is already a recognised platform, a true bridge between business travel and technology. Under Christopher’s leadership, it will take on a new dimension, becoming a next-generation global platform combining travel, technology, customer focus, and payment solutions. His international vision and entrepreneurial spirit will accelerate innovation, inspire our teams, and create lasting value for our clients and partners worldwide.”
Recognised as an expert in SaaS solutions, Christopher Hecht is the founder of PayPense. He has held key management positions such as Chief Product Officer and Chief Sales Officer at Itelya, in addition to several roles in the hotel industry. His career has been marked by the management of international teams, the design of innovative platforms and the development of global product strategies.
A look back at the growth of Goelett and the S4BT group
Since its creation, Goelett has experienced continuous expansion, illustrated by several major strategic milestones reported on Hospitality ON:
- 2022: Creation of the Goelett brand, a marketplace dedicated to business travel, marking the group’s entry into this strategic segment.
- 2023: Deployment of new technological partnerships with the Selectour network, strengthening the integration of booking and distribution solutions.
- 2024: European expansion, with the acquisition of SIAP and the strengthening of market leadership, consolidating the group’s position in hotel technology and distribution
- 2025: Structuring of S4BT, with the creation of the S4BT holding company to centralise services and accelerate innovation across all of the group’s solutions.
These various steps have enabled Goelett to position itself as an R&D hub at the heart of the group’s innovation, combining advanced technology and customer focus to meet the needs of businesses and travellers.
Under the leadership of Christopher Hecht, Goelett aims to become a global benchmark in integrated business travel solutions, combining performance, sustainability and customer experience, while establishing itself as a strategic partner for investors and players in the hotel industry.
