Luxury hospitality group Rosewood Hotel Group has announced a global rebrand and a series of upcoming openings as part of its latest phase of expansion.
The company, which operates 41 hotels and resorts worldwide, said the update includes a revised visual identity and new website.
Chief executive Sonia Cheng said the rebrand was part of efforts to refresh the group’s approach to guest experience.
Founded in 1979, Rosewood operates hotels designed to reflect the character of their local surroundings.
Current projects include Rosewood Courchevel Le Jardin Alpin in France, Rosewood Blue Palace Crete, Rosewood Red Sea in Saudi Arabia, Rosewood Calistoga in California, and Rosewood Seoul, expected to open in 2027.
The group said the visual update includes a new wordmark, monogram and colour scheme to be introduced across digital and property materials.
Rosewood added that the rebrand is intended to align with its broader growth plans and digital strategy.
