High profiles don’t reserve Great Hotels.
Their Assistant do.
They don’t compare rates.
They don’t check confirmation emails.
They rarely even see the bill.
But what they do see and remember is the moment they say,
“That hotel you booked was amazing.”
That’s when we win.
Because the real luxury guest journey starts before the guest ever arribes.
It begins with the person who knows them best , their gatekeeper, their right hand, their filter to the world.
If Hospitality is about People, then we can’t just know our guests we must know the people who know them.
That’s where real personalization lives before the welcome drink, before the check in smile, before the scent in the lobby.
The secret isn’t guessing preferences.
It’s showing the assistant that you already know what their boss will love.
The Four Seasons mantra says, “Show me you know me.”
But in this league? It starts one step earlier:
“Show me you know the one who knows me”
That’s where true luxury begins in the invisible handshake before the arrival.
Information is king! Performing knowing it is Kingdom.
There’s so much we can craft from that information to ensure every detail is perfectly aligned with the brand’s narrative. Right?
#LuxuryHospitality #GuestExperience #UltraLuxury #BrandStrategy #HospitalityWithSoul #ServiceIntelligence
