Noku Phuket
Asian boutique hotel group marks decade with investment in direct booking strategy
Cendyn, a global integrated hotel technology and services company, is delighted to announce that Noku Hotels is investing in its direct booking strategy with Cendyn CRM as it seeks to optimize the performance of its guest database and raise its brand profile.
With four properties located in Asia, Noku Hotels offers unique travel experiences providing a warm service with the comforts of home for memorable moments. As the boutique hotel portfolio prepares to mark a decade since the opening of its Kyoto property, Noku Hotels is elevating its marketing strategy by upgrading its CRM to optimize guest interactions across its 12,000-strong database — with the goal of driving more direct bookings, increasing repeat stays, and boosting profitable revenue.
With a direct integration to their PMS, booking engine and channel manager, Cendyn CRM will empower Noku Hotels with comprehensive and unified guest profiles, segmentation, and campaign management capabilities to target customers with personalized messaging. Leveraging AI-driven CRM analytics, the platform will also help uncover guest behavior patterns and deeper insights to further optimize marketing performance and drive revenue.
The CRM switch comes as the marketing team seeks to deepen guest relationships to strengthen brand loyalty and drive direct bookings across its properties in Kyoto, Osaka, and Phuket. With bookings dominated from third party booking channels and OTAs (online travel agents), Noku Hotels will be now able to grow its direct booking market share with Cendyn CRM by targeting the right customer with the right personalized messaging to boost direct booking revenue while reducing third party commission costs.
“As a hotel company we’ve identified that now is the time to invest in driving a direct booking strategy and capitalize on our brand,” said Chris Teo, Executive Director and Deputy Chief Officer of Noku Hotels. “With the forthcoming 10th anniversary of our Kyoto property, it’s a perfect time to initiate personalized campaigns, effectively working with our database to maximize the value an effective CRM system can bring.”
“We needed a partner to support our growth, understand our needs and direction, demonstrate the ROI and provide the right level of customer support. We knew Cendyn CRM to be a robust product with full account management and customer service. With Cendyn CRM we can begin to drive more direct strategies and convert more customers. It’s never been a more important time to find the right customer, and segment the market to make the most of our offerings like Spa and F&B.”
“As a boutique brand Noku Hotels has a real opportunity to create deeper and closer relationships with their guests” said Christophe Pereira, Senior Vice President, Sales, EMEA & APAC at Cendyn.
“Cendyn CRM will consolidate all their guest data to provide complete and unified guest profiles to enable them to set up targeted and personalized campaigns as part of their direct booking strategy. With more flexibility and performance data, Noku Hotels will be able to develop a highly engaged and profitable database.”
For more information discover Cendyn’s CRM.
