At LodgIQ, our mission has always been simple: to make advanced revenue management accessible, intuitive, and actionable for every hotel, not just for large chains.
That philosophy comes straight from the top. In a recent French-language interview on the hospitality podcast of 10 Minutes News—our CEO Vincent Ramelli shared his views on how data, intelligence, and a deep understanding of the hotel business can empower hoteliers to regain control of their pricing, focus on guest experience, and build long-term profitability.
The full interview is now available (in French), and it offers a fascinating look at how LodgIQ’s vision was shaped by decades of experience across technology, entrepreneurship, and hospitality.
From building the web to building better hotels
Before leading LodgIQ, Vincent’s career spanned three decades at the crossroads of technology and travel. In the late 1990s, he worked for a telecom provider bringing early Internet access to companies, at a time when the web had just 300 million users worldwide. “We dreamed of reaching one billion someday,” he recalls in the interview.
It didn’t take long for him to see that the Internet would transform how people book and experience travel. That realization led him to create one of Paris’s first web agencies dedicated to hotels. By the early 2000s, his teams were building booking websites for hundreds of independent hotels, helping them take their first steps online.
But he wanted to go further. “My products became smarter the day I became a hotelier,” he says. To truly understand his clients’ pain points, Vincent bought and ran two Parisian hotels himself, a bold move that taught him just how challenging and emotional the hospitality business can be.
He recognized that mindset in LodgIQ’s DNA: technology built with hoteliers in mind, designed to solve real-world problems rather than add complexity.
“Everything changed the day I became a hotelier,”
Data is power—but only if it’s clear
One of Vincent’s main reflections in the interview is how data in hospitality has exploded over the years, yet often failed to translate into clarity. “You can’t just throw data at hoteliers,” he says. “You have to give them the pulse of their market, of their city, and of their guests.”
That principle drives LodgIQ’s approach today. The platform combines AI-driven pricing intelligence, real-time market data, and predictive insights to help hotels of all sizes make confident pricing decisions.
Vincent explains this with one of his favorite analogies: “Understanding your market is like feeling a heartbeat, you need to know how many people are arriving, how many are leaving, and what events are influencing demand. Once you know the pulse, you can breathe easier and act smarter.”
Through integrations with airline and airport data, LodgIQ gives hotels visibility into upcoming demand surges or declines long before they appear in booking patterns. The platform also maps micro-markets within cities, because as Vincent puts it, “The Champs-Élysées is not the same market as Place de la Nation, just like South Beach isn’t Midtown.”
“The Champs-Élysées is not the same market as Place de la Nation, just like South Beach isn’t Midtown.”
Making advanced tools intuitive
In the interview, Vincent notes that most revenue management systems on the market are powerful—but too complex. “You almost need another software just to read them,” he jokes.
That’s where LodgIQ stands apart. Designed to feel intuitive from day one, it delivers enterprise-grade intelligence without the steep learning curve. The goal is not to replace the revenue manager, but to empower every team—from small independents to regional groups—to make better, faster, more confident decisions.
For hotel owners, LodgIQ’s MarketIQ module offers real-time visibility into citywide trends, competitor performance, and pricing shifts. For revenue managers, it provides actionable recommendations rooted in data science, yet easy to interpret and adjust.
As Vincent puts it, “A piece of data alone means nothing—it only becomes useful when you can compare it, understand it, and see what it tells you.”
Lessons from 30 years in hospitality
One of the interview’s most memorable moments comes when Vincent reflects on the early 2000s, when Booking.com and Expedia were just emerging. “I figured out how their ranking worked—you had to offer more availability. So, I opened 1,000 rooms on the system even though I only had 70,” he laughs. “It worked. Suddenly, I was number one.”
It’s a funny story, but it highlights a serious truth: technology often shapes behavior faster than the industry can adapt. For Vincent, that’s why tools like LodgIQ are so essential today, they bring transparency and logic back into a business that has long been reactive and fragmented.
Another key takeaway from the interview is his comparison between hospitality and aviation. “No airline captain turns around and asks the flight attendant, ‘So, what price did we sell the seats at today?’” he says. “Airlines centralized revenue management decades ago. Hotels deserve the same stability.”
That stability is exactly what LodgIQ offers: automated, data-driven recommendations that take the guesswork out of pricing, so hoteliers can focus on their true expertise, hospitality.
“No airline captain turns around and asks the flight attendant, ‘So, what price did we sell the seats at today?’”
Business intelligence: the new foundation of revenue strategy
Vincent also speaks passionately about how Business Intelligence (BI) and Revenue Management (RMS) must now work hand in hand. In LodgIQ, BI isn’t an optional dashboard, it’s the foundation for strategic insight.
He explains that effective revenue management is about understanding why things happen, not just what happened. “A good RMS doesn’t just suggest a price,” he says. “It tells you that your singles aren’t selling on weekends, your doubles are underperforming midweek, or that your family rooms could generate more if marketed differently.”
That’s the power of LodgIQ: turning thousands of data points into clear, visual insights that help hotels optimize every part of their business mix.
Technology built on empathy
Perhaps the most inspiring part of Vincent’s conversation is his empathy for hoteliers, the people behind the numbers. “Hospitality is a tough business,” he says. “It’s about emotion, investment, and people. Every day, you think you’re going to die, and yet you keep going. That’s resilience.”
LodgIQ’s mission reflects that same resilience. The company’s technology was designed not to overwhelm hoteliers with more tools, but to simplify their work, improve their outcomes, and restore their focus on guests.
“We’re here to give hoteliers back their freedom,” Vincent concludes. “Freedom from rate anxiety, from endless spreadsheets, from complexity. So they can get back to what they do best, creating experiences guests remember.”
A resilient industry, a forward-looking company
From 9/11 to the 2008 financial crisis to the pandemic, Vincent’s career has spanned moments when hospitality was forced to reinvent itself. Each time, he saw not an ending, but a beginning. “In every crisis, there’s opportunity,” he says. “Hospitality is resilient because it’s human. People will always travel, meet, and stay somewhere.”
That mindset is at the heart of LodgIQ’s innovation: staying adaptive, empathetic, and grounded in real hotel operations.
Today, LodgIQ serves properties around the world, empowering them to act on insights that were once out of reach. And with leaders like Vincent—who’ve seen the industry from the inside out—our goal remains unchanged: to make revenue management smarter, simpler, and more human.
Watch the complete video here (in French)
[embedded content]
